Bayer: choosing Dendrite for salesforce support

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Digene: powerful groups favor HPV test

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Prostate cancer: new study could clear up vitamin E debate

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Eye make-up: to take bigger share of Venezuelan market

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Brazilian autos: positioning the key to survival

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Brazilian drinks: AmBev bubbling up with the beer

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Kuehne & Nagel: taking over the world, with minimal risk

K&N can now fully integrate the unit's activities into its network, controlling the subsidiary's operations for the benefit of its global network. Setting up joint ventures and turning the successful ones into wholly owned subsidiaries is a wise strategy for K&N. It can test the waters in each market before putting forward full capital and resource commitment.

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Starbucks: taking coffee back to its roots

Starbucks' internationalization continues apace: it will open its first store in Mexico this year, followed by ambitious expansion throughout the Latin American region. But while coffee shop culture is said to be sweeping Latin America, it remains to be seen whether Starbucks' premium strategy can succeed while economic hardship is rife.

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Trauma devices: Chinese market to grow 168%

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Avon: cutting more than just corners

While the US downturn has had some negative impact on Avon, the direct beauty retailer's biggest problem has been the economic instability in Argentina. With that market unlikely to recover anytime soon, Avon will need to accelerate the time-to-market of its new business initiatives if it is to maintain earnings growth this year.

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