Opinion on Retail Banking and Lending in South and Central America

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Type Product title / description Pub Price
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Mobile bankers: profitable but fickle

Banks will have to work hard to earn the loyalty of mobile bankers. Research by Datamonitor Financial has found that although mobile banking enthusiasts are a very profitable segment to target, they are also prone to defection.

Published By Datamonitor
27 Mar 2014
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Expert View

Mass affluents want banking innovation

Mass affluent customers show much greater demand for innovation in banking services than their mass market counterparts, and are willing to switch providers if not satisfied.

Published By Datamonitor
19 Mar 2014
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Concerned about loyalty? Reach out to more women

Loyalty in banking is a perennial concern, but banks could boost their retention rates by appealing to more women.

Published By Datamonitor
11 Mar 2014
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Expert View

Children crying out for financial engagement

Children are tomorrow's banking consumers, and there is a strong business case for banks to serve the needs of this segment. However, only a minority of providers have effective strategies in place to engage with children.

Published By Datamonitor
04 Feb 2014
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Latin American migrants most underbanked

New research by Datamonitor Financial has found that migrants from Latin America are the least likely of any immigrant group to have a current account.

Published By Datamonitor
07 Nov 2013
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Big data is not the big solution

Big data can provide information on consumer behavior but doesn't provide the insight into motivations and attitudes required for customer engagement and satisfaction.

Published By Datamonitor
08 Jul 2013
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Expert View

Added-value services are key to premium positioning

Banks seeking to move from the status of commodity to premium providers should consider offering enhanced services such as rewards programs to improve customer loyalty and goodwill.

Published By Datamonitor
12 Jun 2013
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Wells Fargo branches: less is more

Wells Fargo is launching a smaller mini-branch format that will allow it to operate in areas where normally sized branches are unviable. Reducing branch size will result in significantly lower operating costs. This means that banks can continue to keep branches - still a vital acquisition tool - despite the continuing migration of customers to digital channels.

Published By Datamonitor
17 Apr 2013
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Growing savings by acting on impulse

Banks need to offer an impulse saving service to foster a savings habit among customers who find it difficult to put money aside. This will help to grow the deposit base as well as assuaging negative perceptions regarding the ability to save.

Published By Datamonitor
10 Apr 2013
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Split strategies in the savings market

Consumers with small savings balances prize ease of access whereas consumers with large balances focus on interest rate. This requires banks to segment and market their savings proposition in terms of either rate or ease of access.

Published By Datamonitor
03 Apr 2013

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