Opinion in United States

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Type Product title / description Pub Price
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Amazon mobile payments: secure but not convenient

Amazon appears to be contemplating a bold move into mobile payments, with prospective plans to develop an anonymous mobile payments service. By putting information privacy at the heart of the service, Amazon stands to tap into a lucrative opportunity, with strong evidence to suggest that mobile wallet security is still a major concern for many consumers.

Published By Datamonitor
25 Apr 2013
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American Express enhances the TV viewing experience with mobile commerce

American Express's recent move to use TV viewing to boost its mobile commerce activity highlights a major growth opportunity for payment providers to boost engagement through a more tailored and direct avenue, as over half of US consumers currently use their mobile to shop online.

Published By Datamonitor
26 Nov 2012
CommentWire
CommentWire

Anheuser-Busch: high spirits may not pay off

Long Tail Libations, the new spirits company from Anheuser-Busch, has appeared at a time when Americans are increasingly keen to consume the innovative liqueurs it is promoting. However, given the significant scale and market knowledge advantages of the more established spirits players, Long Tail is most unlikely to become a cash cow for its parent.

Published By Datamonitor
08 Nov 2005
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Bank of America announces plans to charge monthly maintenance fees on its accounts

Bank of America plans to introduce tiered accounts for which customers will have to pay a maintenance fee. This means the reintroduction of premium bank accounts that will carry a charge of up to $25 a month. Given the current economic climate and the trend toward fiscal austerity, it seems unlikely that customers will be receptive to these accounts.

Published By Datamonitor
13 Jan 2011
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Bank of America improves brand through ethical positioning

In successfully communicating its positioning as a charitable and ethical bank, Bank of America has improved its reputation among affluent consumers following the tribulations of the financial crisis.

Published By Datamonitor
22 Aug 2013
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Barclays-Asda tie-up: cutting costs, improving service

Barclays' decision to relocate four of its branches within nearby Asda stores will enable the bank to reduce costs and increase convenience for consumers.

Published By Datamonitor
18 Nov 2013
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Boys will be boys? More male consumers embrace feminine values

As gender roles continue to blur, the personal care industry could benefit as more men take an active interest in their appearance. Datamonitor research has highlighted some of the key 'megatrends' based on changing consumer values, with gender complexity at the forefront of the issues for personal care players to confront.

Published By Datamonitor
17 Aug 2005
CommentWire
CommentWire

Cadbury-Schweppes: fighting fire with fizz

Cadbury-Schweppes' restructuring plan has generated funds for investment in marketing, research and development. The company's success in the US diet carbonated beverages markets has given it the impetus for greater focus on this segment. However, its reliance for success on an ailing brand such as 7-UP may prove a hindrance in this approach.

Published By Datamonitor
24 Feb 2005
CommentWire
CommentWire

Coca-Cola: Minute Maid targets the online juice consumer

Published By Datamonitor
09 May 2001
CommentWire
CommentWire

Consumer goods: store for war

Uncertainty about the increasingly likely US-led war on Iraq, together with continuing concerns over terrorism, are troubling consumers. This state of fear has repercussions on consumer purchasing behaviour, encouraging cutbacks on some products and the stockpiling of others.<BR />

Published By Datamonitor
11 Mar 2003

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