Opinion in United States

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Type Product title / description Pub Price
CommentWire
CommentWire

Diet Coke: keeping it real online

Published By Datamonitor
09 Mar 2001
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Facebook reveals its growth potential in the virtual payments space

In its filing to the US Securities and Exchange Commission to raise $5bn in new funding through its long anticipated initial public offering, Facebook revealed that its payments business accounted for 15% of the company's total revenue in 2011, giving the virtual games payment market an estimated $1.9bn annual value within Facebook's platform alone.

Published By Datamonitor
03 Feb 2012
CommentWire
CommentWire

Food Innovation: why new is not always better

Ceaseless innovation is often seen as the lifeblood of growth in the otherwise mature and stable food and drinks industry. That was certainly the message at a recent meeting of US corporate leaders and key industry analysts. But effective innovation marries trend spotting to real consumer insight.

Published By Datamonitor
18 Feb 2003
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Gamification amplifies the attraction of cash incentives

Grow Financial in the US has launched a "virtual money machine" at one of its new branches. This encourages consumer interaction and allows them to win money towards a product with the credit union. Gamification is a growing trend in financial services and one that will continue to develop as consumers are incentivized by cash inducements and other tangible rewards.

Published By Datamonitor
10 Oct 2012
CommentWire
CommentWire

General Mills: benefiting from the returning popularity of eating at home

Consumer behavior has shifted toward a preference for dining at home rather than in restaurants, due to tightened budgets and the growing awareness of the need for a healthy diet. For food manufacturers and supermarkets, meeting these consumer needs, while also taking into account that they have limited time available outside of work, will be key if they are to withstand the economic downturn.

Published By Datamonitor
05 Feb 2009
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GoBank gambles on mobile-only approach

GoBank, the latest in an emerging field of mobile-only banks, has just launched in the US to favorable reviews, but its single-channel approach will significantly limit its appeal.

Published By Datamonitor
28 Jun 2013
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Google launches a new micropayment service for online content

Google recently announced the addition of a new feature to its wallet service that allows users to make micropayment transactions of $1 or less for online content. Online micropayments have long been lauded as the future of the Internet but have struggled under limited take-up among consumers and the intricacies of interchange fees.

Published By Datamonitor
05 Oct 2012
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Google Wallet rides smartphone loyalty wave

The loyalty market is shifting towards a mobile-based paradigm that prioritizes consumer convenience to maximize loyalty schemes' effectiveness. Recognizing this, Google Wallet has moved to position itself strongly in the emerging market.

Published By Datamonitor
01 Nov 2013
CommentWire
CommentWire

Heinz: focusing on the 'real food' offering

Heinz has redesigned the label on its ketchup to raise the product's connection with tomatoes and quality ingredients in the hope that this will boost its appeal to increasingly health-conscious consumers. With a marketing campaign set to start in spring when consumption of grilled and outdoor food begins to pick up, this repositioning could also help Heinz to compete against cheaper alternatives.

Published By Datamonitor
20 Jan 2009
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ING Direct rebranding triggers consumer anger

Capital One's takeover and rebranding of ING Direct in the US has been greeted with dismay by many of the online provider's customers. While ING Direct is respected for its customer service, Capital One is less well-regarded. Many customers may leave as a result, thus demonstrating the crucial importance of building and maintaining a strong reputation.

Published By Datamonitor
25 Jan 2013

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