Opinion in United States

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Bank of America improves brand through ethical positioning

In successfully communicating its positioning as a charitable and ethical bank, Bank of America has improved its reputation among affluent consumers following the tribulations of the financial crisis.

Published By Datamonitor
22 Aug 2013
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Secure Cloud threatens US payment networks

US banking association The Clearing House (TCH) is moving to the fore of consumer payments with a security service for mobile payments that has the potential to challenge processors and card schemes later on.

Published By Datamonitor
11 Jul 2013
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GoBank gambles on mobile-only approach

GoBank, the latest in an emerging field of mobile-only banks, has just launched in the US to favorable reviews, but its single-channel approach will significantly limit its appeal.

Published By Datamonitor
28 Jun 2013
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Samsung joins the digital wallet race

Following Google Wallet and Apple Passbook, Samsung has joined the digital wallet race in South Korea and the US. However, while the Samsung Wallet has all the ingredients to take off in its home market, it will not be smooth sailing in the US.

Published By Datamonitor
28 May 2013
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Wendy's move highlights mobile wallet challenges

Wendy's is entering the US mobile payments market, launching a pilot program introducing POS payment functionality to its existing MyWendy's mobile app in three US cities. Retailer mobile wallet apps undoubtedly have the potential for success, but their focus on customer loyalty makes mobile wallets less payment tools and more marketing devices.

Published By Datamonitor
16 May 2013
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UnionPay set to shake up US card market

China UnionPay's entrance into the US payment card market with a prepaid card offering signals a bold strategic move by the payment network to not only tap into the growing popularity of prepaid cards, but also to expand its consumer reach and global brand presence. If successful, UnionPay could potentially spell bad news for major payment providers and their standing in the market.

Published By Datamonitor
02 May 2013
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Amazon mobile payments: secure but not convenient

Amazon appears to be contemplating a bold move into mobile payments, with prospective plans to develop an anonymous mobile payments service. By putting information privacy at the heart of the service, Amazon stands to tap into a lucrative opportunity, with strong evidence to suggest that mobile wallet security is still a major concern for many consumers.

Published By Datamonitor
25 Apr 2013
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Mobile innovation bypasses security wall

In the US Bank of the West has enabled its mobile banking users to access their account details without logging in, while St.George Bank in Australia has done the same. This will lead to uptake by more providers, and other services following suit where there is less danger of account details being exposed to fraud.

Published By Datamonitor
08 Apr 2013
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Mobile banking overtaking online

Improvements in mobile banking functionality mean it is overtaking online banking and will be the main point of customer contact in the future. US Bank's Photo Bill Pay is an example of mobile banking convenience that desktops cannot match.

Published By Datamonitor
19 Mar 2013
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Wells Fargo's new ATMs will boost customer goodwill

The US bank Wells Fargo is rolling out a network of new ATMs that will present a tailored interface to each customer based on their previous usage patterns, and will include one-touch access to their most used requests. This development will add value to what is an often overlooked channel and should improve customers' perceptions of the bank.

Published By Datamonitor
28 Feb 2013

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