Wrigley's: something to chew on

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Wendy's: pushing on

Even though the company had made some preparations for change, Mr Thomas' death leaves Wendy's facing a tough future. To maintain its position as the third largest hamburger chain, it must move forward quickly, deciding the best ways to leverage its brand name and core values.

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Wendy's: new Latin flavor

The number three burger chain will hike media spending by 30%, specifically targeting kids, families, Hispanics, and the late-night market. Wendy's chances of taking share from McDonald's and Burger King could be strong - but to refine its value proposition and stay in Wall Street's good books, it will need to track returns on the media initiatives carefully.

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Wendy's: could be in a pickle

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US sweeteners: sucralose market to grow at 31.7%

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US restaurants: fast casual to grow faster than fast food

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US food and drink: the impact of nutraceutical legislation

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Unilever/Terra Lycos: marketing today, eCommerce tomorrow?

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Unified policy is key to curbing obesity on both sides of the Atlantic

Despite the well-documented rise in obesity in the US and Europe, the approach of many Western food and beverage manufacturers towards improving their product formulations, labeling and marketing practices remains largely inconsistent from one country to the next. Governments in the West need to adopt a unified policy on nutritional standards to ensure that companies are not left to self-regulate.

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Starbucks: my way is the eHighway

Starbucks' wLAN service now covers 1,200 stores. With more than 40 million 'mobile professionals' in the US alone, the new service could pay off - but it faces fierce competition from other ISPs and foodservice companies. Starbucks needs to ensure its network is reliable and competitively priced, and also ensure its marketing strategy is highly effective.

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