Coca-Cola: looking for a caffeine hit

Coca-Cola's [KO] coffee beverage may soon line shelves in the US and Europe. Coke's recent brand extensions have met with limited success, therefore the drinks giant may be best served by targeting the RTD coffee market currently dominated by Starbucks/PepsiCo's Frappuccino, rather then producing a coffee flavored cola in a similar vein to its existing Vanilla Coke sub-brand.

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Coffee: US and Netherlands are growing markets, Germany is not

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Convenience stores: European sales growing while US slips

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Drinks: soft drink sales to grow faster than hot

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Fair trade movement advances beyond coffee

They say that life isn't fair, but don't tell that to coffee sellers who have helped turn the fair trade movement into a budding phenomenon. According to the Naples, NY-based Productscan Online database of new products, 69 new fair trade products including many new fair trade coffees have been introduced over the past two years in the US and Canada.

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Global ethical revolution is driving growth in fair-trade sales

From its humble beginnings in the 1950s, fair-trade has developed into a global movement. A new report by Datamonitor reveals that fair-trade sales across Europe, the US, Australia and New Zealand, and Japan have experienced double digit growth since 2002. This growth is being driven by an increased consumer awareness of ethical issues and environmental concerns.

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Gourmet's Choice: serving from a different cup

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Green Mountain Coffee: profiting through charity

Green Mountain Coffee [GMCR] has been recognized for its longstanding reputation as a socially conscious company. Yet growing consumer demand for Fair Trade coffee has created increasing competition from larger companies. In order to maintain its niche position, Green Mountain must look for more inventive ways to strengthen its association with ethically responsible business practices.

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Green Mountain: savvy business, perky earnings

By pursuing increased in-home single-cup coffee sales and providing products for the growing number of ethically-driven consumers, Green Mountain has achieved a 20.5% increase in its Q3 sales. The growth was underscored by a shrewd understanding of emerging consumer demands for convenience and social responsibility, an understanding which should help steer the company toward further success.

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Hot beverages: striking the health-indulgence balance

Starbucks is to remove Chantico, the rich hot chocolate drink launched with much fanfare at the beginning of last year, from its menus in the US. While the move is somewhat surprising given the increasing popularity of chocolate-based hot beverages, it is clear that Starbucks needs to reassess the delicate balance between indulgence and health when considering a replacement.

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