Opinion on Beverages - Alcoholic in United States

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Type Product title / description Pub Price
Expert View
Expert View

2006 "Build a Better Mousetrap" New Product Innovations of the Year

Non-alcoholic beer for dogs, hot dogs made with salmon, cappuccino-flavored cider and light beer fortified with vitamins were some of the more unusual new product innovations reported in 2006 by Datamonitor's Productscan Online database of new products.

Published By Datamonitor
16 Jan 2007
Expert View
Expert View

2007 "Build a Better Mousetrap" New Product Innovations of the Year

Wasabi flavored sorbet, powdered peanut butter, beer with nicotine and hot dogs coated with yogurt were among the most unusual new product innovations reported worldwide in 2007 by Datamonitor's Productscan Online database of new products.

Published By Datamonitor
11 Jan 2008
CommentWire
CommentWire

7-Eleven: shaping the convenience industry

Dallas-based 7-Eleven [SE] has grown to become a giant in the convenience store business, in terms of both sales and the immense influence it exercises over the product mix in the industry. Its commitment to product innovation has proved profitable but manufacturer support is required to sustain the flow of new products into the future.

Published By Datamonitor
04 Dec 2003
CommentWire
CommentWire

Alcohol and health: drinks manufacturers must look to strike a balance

Health has always been a tricky issue for the alcohol sector. Although drinking alcohol does have recognized health benefits, much of the discourse surrounding its consumption is negative. Utilizing new packaging formats which limit alcohol consumption may be successful in encouraging consumers to drink alcohol in moderation.

Published By Datamonitor
12 Jul 2011
ResearchWire
ResearchWire

Alcohol consumption: young adults fuel the on-trade

Published By Datamonitor
30 Jun 2005
CommentWire
CommentWire

Allied Domecq: freezing out the competition

Allied Domecq's [ALLD.L] popular Stolichnaya premium vodka brand is embarking on an aggressive new marketing campaign. The multi-million dollar "Frozen" promotion targets the young, male consumers most sought after by beer companies. As younger consumers increasingly choose spirits and sweeter drinks over beer, brewers may yet find themselves catching a cold from the likes of Stolichnaya.

Published By Datamonitor
14 Oct 2004
CommentWire
CommentWire

Allied Domecq: thinking outside the box

Spirits and wine giant Allied Domecq's [ALLD.L] venture into television advertisements marks the first-ever foray into television for Stolichnaya. The campaign is part of a wider, innovative sponsorship deal to market eight major Allied Domecq brands. As consumers grow less responsive to traditional marketing techniques, the firm hopes to capture their attention by more subtle means.

Published By Datamonitor
09 Dec 2004
CommentWire
CommentWire

Anheuser Busch: On a roll with new acquisition

With Anheuser Busch under increasing pressure to reinvigorate growth, following a period of sluggish domestic beer sales, the brewer has agreed to buy Rolling Rock from InBev. Although the purchase is unlikely to significantly boost its immediate fortunes, by using its formidable distribution network Anheuser should be able to take the Rolling Rock brand beyond its current regional limitations.

Published By Datamonitor
23 May 2006
CommentWire
CommentWire

Anheuser-Busch: buying presence in a growing market

Anheuser-Busch's acquisition of Goose Island marks a change in tack for the brewer that has previously focused on bringing its own ales to the market under the Budweiser name. Perhaps sensing that this branding lacked the necessary authenticity with consumers, it has turned to acquiring a brewer in an element of the market that will be vitally important in the future.

Published By Datamonitor
05 Apr 2011
CommentWire
CommentWire

Anheuser-Busch: drinks promotion downed

While the Bud Pong promotional game was officially centered on water drinking, many players used beer instead, leaving Anheuser accused of promoting excessive alcohol consumption. Drinks companies must consider the effects of such campaigns carefully: the promotion of heavy drinking, no matter how inadvertent, risks creating an unfavorable legal environment for all drinks marketers.

Published By Datamonitor
19 Oct 2005

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