Opinion on Beverages - Non-Alcoholic in United States

Published within

« | ... | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | ... | » »|

Type Product title / description Pub Price
CommentWire
CommentWire

Coca-Cola: get real

The theme of Coca-Cola's new advertising campaign for its Classic Coke brand is 'real'. The tagline however, is nothing new and Coke is once again promoting its flagship product in an already saturated market. The soft drinks giant would do better to concentrate its advertising efforts on newer products with greater growth potential.

Published By Datamonitor
08 Jan 2003
CommentWire
CommentWire

Coca-Cola: high hopes for brand overhaul

Coca-Cola's image revamp, which comprises the introduction of a new slogan, drinks packaging and soda varieties, has been welcomed by the investment community as a much needed strategy for breathing new life into the company. However, Coke needs to choose its drinks launches wisely if it is to achieve its aim of appearing more relevant to consumers.

Published By Datamonitor
09 Dec 2005
CommentWire
CommentWire

Coca-Cola: international ethics could mean reputation rescue

In an attempt to hold onto $1.3 million worth of contracts with a US university, Coca-Cola has agreed to carry out an independent audit of its business practices in India and Colombia. This could be an astute means of boosting Coca-Cola's reputation - providing the findings emerge in its favor.

Published By Datamonitor
21 Jun 2005
CommentWire
CommentWire

Coca-Cola: juicy, baby

Only a few short months after Pepsi ousted it from Big Boy Restaurants, Coca-Cola has struck back - albeit with a twist. Minute Maid will replace Pepsi's Tropicana in every US Burger King restaurant. As carbonated beverage consumption continues to fall in the US, the historic soft drinks industry battle lines are shifting, with no clear victor in sight.

Published By Datamonitor
21 Dec 2001
CommentWire
CommentWire

Coca-Cola: looking for a caffeine hit

Coca-Cola's [KO] coffee beverage may soon line shelves in the US and Europe. Coke's recent brand extensions have met with limited success, therefore the drinks giant may be best served by targeting the RTD coffee market currently dominated by Starbucks/PepsiCo's Frappuccino, rather then producing a coffee flavored cola in a similar vein to its existing Vanilla Coke sub-brand.

Published By Datamonitor
19 Apr 2005
CommentWire
CommentWire

Coca-Cola: looking for a little magic

Published By Datamonitor
09 Oct 2001
CommentWire
CommentWire

Coca-Cola: making energy drinks more appealing

Coca-Cola is set to launch a range of coffee energy drinks under the Full Throttle energy drinks brand in the US in August 2008. The drinks are said to combine the taste of coffee with the intensity of an energy drink, representing another example of how manufacturers are maximizing the appeal of energy drinks by combining energy-boosting ingredients with hedonistic flavors.

Published By Datamonitor
01 Jul 2008
CommentWire
CommentWire

Coca-Cola: mall marketing

Coke and Pepsi's latest battleground is America's malls. This is vital at a time when the soft drink giants are furiously pushing new beverage products, often just to protect their market shares. Securing exclusive mall marketing rights is important for increased guaranteed distribution and product exposure options.<BR />

Published By Datamonitor
16 Dec 2002
CommentWire
CommentWire

Coca-Cola: meeting new diet needs

Coca-Cola [KO] has launched a new 'semi-diet' cola, called C2, which has less than half the carbohydrates and calories of regular Coke. Rather than falling between two stools, Coke believes that the drink will attract new consumers - specifically 20-40 year old men. However, Coca-Cola must realize that it is taking a serious gamble, which could cause some embarrassment if it backfires.

Published By Datamonitor
26 May 2004
CommentWire
CommentWire

Coca-Cola: milking demand for healthy soft drinks

Coca-Cola is targeting a growing market for healthier drinks with its new milk-based beverage Swerve. But while the company's marketing clout should put Swerve on track for success, there have been a number of recent failures, including one of Coca-Cola's own attempts at cracking the market.

Published By Datamonitor
27 May 2003

« | ... | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | ... | » »|

No help is available.