New Food Review: easy-to-swallow additive targets aging population

Productscan Online has reported some particularly interesting products this month that have one thing in common; teeth. A new food additive in Japan has been designed for the elderly to make food easier to chew and digest by turning it to a jelly consistency. In the US, meanwhile, a new tooth brush-shaped candy is targeting the younger consumer. Dentists may not approve!

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New drinks review: a colorful approach to cocktail presentation

With the party season now upon us, a variety of colorful beverages designed to enhance a celebration have appeared on the market. These include a colorful array of 'Adult' gelatin cocktails containing a high percentage of alcohol, and a fruit beer, which looks remarkably like soda and comes in apple, orange and cherry flavors. These beverages may ensure that consumers have a very merry Christmas!

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Ready meals: the choice of the couple with kids

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Wal-Mart: the state of the union

An outlet in Quebec, Canada has become one of the first Wal-Mart [WMT] stores in North America to obtain union certification. Famous for its low prices and infamous for its lower wages, Wal-Mart has long opposed such a move. In light of recent negative publicity, however, resisting unionization could create more woes for the retail giant.

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Molson Coors: a new team

Both Molson and Coors have close links with their own nations' favorite sporting pastimes. New marketing opportunities will be explored soon enough and combining forces may allow the new Molson Coors to build market share in both the US and Canada. However, as sport and national patriotism often go hand in hand, continuing with a dual brand marketing approach may prove most successful.

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Molson: a merger brewing

Both Coors [RKY] and Molson [MOLA.TO] have suffered in their core North American markets as consumers increasingly go for the low-carb and light beers offered by rivals such as Anheuser-Busch [BUD]. There remains some doubt as to whether a merger between the two will do much to improve their standing in a cutthroat market.

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Molson: family dispute leaves future uncertain

While Molson [MOLA.TO] has been a Canadian brewing icon for 218 years, board-level arguments, poorly performing subsidiaries and lackluster North American sales have raised question marks over the company's future. It may yet need to form a partnership with a larger rival to compete in an increasingly consolidated beer market.

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V&S Group: cutting through the clutter

After experiencing phenomenal growth during the early days, manufacturers' and consumers' enthusiasm for the RTD market has since waned, especially in recognition of growing market clutter. However, the V&S Group's focus on taste and image in designing Absolut Cut should ensure a positive reception, particularly in Europe.

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Molson: going for gold

The 2004 Summer Olympic Games are just around the corner and CPG companies are hustling hard for the spotlight. Molson's [MOLA.TO] sustained guerilla marketing has now significantly impacted Labatt's longstanding relationship with the Olympics, highlighting the difficulties of exclusivity deals with the enormous and unpredictable event.

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Ingredients: North America most open to new ingredients

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