Opinion in North America

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Type Product title / description Pub Price
CommentWire
CommentWire

Priceline: the price still isn't right

Published By Datamonitor
03 Nov 2000
CommentWire
CommentWire

Diet Coke: keeping it real online

Published By Datamonitor
09 Mar 2001
CommentWire
CommentWire

Insurance.com: winning customers with content

Published By Datamonitor
12 Mar 2001
CommentWire
CommentWire

Coca-Cola: Minute Maid targets the online juice consumer

Published By Datamonitor
09 May 2001
CommentWire
CommentWire

Procter & Gamble: pets eat 'on the hoof'

Just like their owners, it seems that pets like to eat 'on the hoof'. Procter & Gamble, which owns the Iams dog and cat foods, is licensing US travel meals to make travel packs of convenience cat and dog foods. The development highlights that the impact of consumer trends can reach far beyond where you might expect.

Published By Datamonitor
14 Aug 2002
CommentWire
CommentWire

US economy: time to focus on the bare necessities

The gap between incomes and housing costs has grown in every state. With the economy not expected to recover to previous peaks, middle-income households might soon feel the pinch and have to curb spending. CPG manufacturers must respond appropriately, through greater offerings of more affordable goods sold through cheaper channels.

Published By Datamonitor
23 Sep 2002
CommentWire
CommentWire

Food Innovation: why new is not always better

Ceaseless innovation is often seen as the lifeblood of growth in the otherwise mature and stable food and drinks industry. That was certainly the message at a recent meeting of US corporate leaders and key industry analysts. But effective innovation marries trend spotting to real consumer insight.

Published By Datamonitor
18 Feb 2003
CommentWire
CommentWire

Consumer goods: store for war

Uncertainty about the increasingly likely US-led war on Iraq, together with continuing concerns over terrorism, are troubling consumers. This state of fear has repercussions on consumer purchasing behaviour, encouraging cutbacks on some products and the stockpiling of others.<BR />

Published By Datamonitor
11 Mar 2003
CommentWire
CommentWire

Revlon: not reveling in success

Revlon registered an operating loss of $114.9 million for 2002, compared to an operating income of $16.1 million in 2001. A large part of the drop was due to a $100 million charge for its 'growth plan'. Revlon is currently in the middle of major repositioning efforts, which appear to be paying off.

Published By Datamonitor
18 Mar 2003
CommentWire
CommentWire

Cadbury-Schweppes: fighting fire with fizz

Cadbury-Schweppes' restructuring plan has generated funds for investment in marketing, research and development. The company's success in the US diet carbonated beverages markets has given it the impetus for greater focus on this segment. However, its reliance for success on an ailing brand such as 7-UP may prove a hindrance in this approach.

Published By Datamonitor
24 Feb 2005

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