Opinion on Beer, Cider and FABs in North America

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Type Product title / description Pub Price
CommentWire
CommentWire

Anheuser-Busch: drinks promotion downed

While the Bud Pong promotional game was officially centered on water drinking, many players used beer instead, leaving Anheuser accused of promoting excessive alcohol consumption. Drinks companies must consider the effects of such campaigns carefully: the promotion of heavy drinking, no matter how inadvertent, risks creating an unfavorable legal environment for all drinks marketers.

Published By Datamonitor
19 Oct 2005
CommentWire
CommentWire

Anheuser-Busch: high spirits may not pay off

Long Tail Libations, the new spirits company from Anheuser-Busch, has appeared at a time when Americans are increasingly keen to consume the innovative liqueurs it is promoting. However, given the significant scale and market knowledge advantages of the more established spirits players, Long Tail is most unlikely to become a cash cow for its parent.

Published By Datamonitor
08 Nov 2005
Expert View
Expert View

Ten trends to watch in packaged goods in 2006

The year 2005 has been one of transition for many packaged goods marketers, setting the stage for what is expected to be a very active year for new products in 2006. The demise of the low-carbohydrate fad has left a wide open market for other health and wellness-related trends to surface, including these top ten picks from Productscan Online...

Published By Datamonitor
09 Dec 2005
CommentWire
CommentWire

Molson Coors: lacking on the 'global' front

Molson Coors' latest financials highlight the dangers of building international scale through blind acquisition. Its Brazilian Kaiser business and its British unit were bought after Molson and Coors, the group's insular family-owned forebears, were forced to globalize due to market stagnation in the US. The Kaiser business was a money-losing nightmare, and Carling is not faring much better.

Published By Datamonitor
20 Jan 2006
ResearchWire
ResearchWire

Beer: top flavors in new products

Published By Datamonitor
08 May 2006
CommentWire
CommentWire

Anheuser Busch: On a roll with new acquisition

With Anheuser Busch under increasing pressure to reinvigorate growth, following a period of sluggish domestic beer sales, the brewer has agreed to buy Rolling Rock from InBev. Although the purchase is unlikely to significantly boost its immediate fortunes, by using its formidable distribution network Anheuser should be able to take the Rolling Rock brand beyond its current regional limitations.

Published By Datamonitor
23 May 2006
ResearchWire
ResearchWire

Beer & Ale: top launches by corporation

Published By Datamonitor
24 Oct 2006
Expert View
Expert View

New drinks review: rehydrating the market

This month has seen drinks manufacturers come up with a range of products for both the night before and the morning after. These include an anti-hangover energy beverage containing minerals and electrolytes, a nicotine infused beer said to help smokers control their smoking habit, and three varieties of vodka and juice under the Bum pocket brand name.

Published By Datamonitor
26 Apr 2007
ResearchWire
ResearchWire

Beer & Ale: top flavors in new products

Published By Datamonitor
30 May 2007
Expert View
Expert View

New drinks review: vodka with a conscience

Growing consumer concern for the environment has led to the development of a range of 'greener' beverages. A scan of Productscan this month highlights this trend, with the recent launch of a 'green' vodka which has environmentally friendly credentials, and a bottled water packaged in lightweight plastic.

Published By Datamonitor
27 Jul 2007

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