Royal Grolsch: reliance on US could limit growth

Dutch brewer Grolsch has posted a 17% increase in first half profits in 2007, despite a price fixing scandal in the Netherlands. Grolsch has attributed a large part of this growth to a new distribution deal in the US with Anheuser Busch. However, Grolsch should not rely solely on the US to drive profits and should work to enhance its image in its domestic market.

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Robert Mondavi: keeping it in the family

Family controlled winemaker Robert Mondavi this week received a $1.3 billion unsolicited bid from winery giant Constellation Brands. The offer comes at a time when Mondavi is facing slowing sales and difficult restructuring plans and a buyout could potentially ease some of the winemaker's troubles. But opposition from family members may yet prevent the acquisition from taking place.

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Risk-reducing strategies like co-branding and licensing catch on

When it comes to new product marketing, an increasing number of firms would rather avoid building a new brand from scratch. The Productscan Online database of new products reveals the percentage of new product launches using marketing strategies like co-branded ingredients or licensed brands in a single product has expanded rapidly as it catches on as a risk-reducing strategy.

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Rising obesity levels: contradicting consumer attempts to eat healthier

Despite consumers making active attempts to eat healthier, the threat of obesity shows no sign of slowing down. Once confined to high income countries and households, obesity is now just as much of a problem as malnutrition in developing countries. In a new Datamonitor report the contradiction between attempts to eat healthier and rising obesity levels is explored.

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Redhook: a designer look

Redhook Ale Brewery has released new packaging graphics and bottles as it hopes to build upon growing consumer enthusiasm for its specialty brews. The niche player has followed the example of rivals such as Molson by using package innovation to enhance the beer's image and appeal. It is a sensible strategy, as these design elements should appeal to the vital young adult consumer audience.

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Profits are up at Diageo

Diageo's organic sales and profits increased by 2% in the 2010 fiscal year, driven by the growth of its key premium, super/ultra-premium and reserve brands. Despite the economic uncertainty, Diageo is confident about the future, predicting even stronger results in the coming year.

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Product claims: new drinks launches, September to November 2009

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Product claims: new drinks launches, Sep-Nov 2006

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Product claims: new drinks launches, October to December 2008

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Product claims: new drinks launches, November 2009 to January 2010

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