Mobile broadcast television combines two of the most successful consumer products in history; television and mobile telephony. The number of mobile broadcast TV subscribers is expected to grow from a mere 4.4 million today to 155.6 million by the end of 2012. However, while mobile broadcast TV is continually being touted as the 'next big thing,' there are considerable hurdles to be overcome.
Consumers are adopting technologies and services that blur the boundaries between entertainment and communication. Furthermore, research shows that, ultimately, the driving force for the adoption of technologies in the media and broadcasting sector is determined by the level of consumer demand and acceptance of new services, not by how good the technology looks.
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