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CommentWire
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Published By Datamonitor
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18 Jun 2001 |
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CommentWire
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A sixth consecutive quarterly earnings decrease should send alarm bells ringing in McDonald's headquarters. Dollar-meal menus will not be the solution to an increasingly difficult competitive environment; nor will they help relationships with suffering franchisees. Rather, innovation, speed and service will be the keys to recovery.
Published By Datamonitor
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23 Apr 2002 |
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CommentWire
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Once seemingly untouchable as the bedrock of the fast food industry, burger giant McDonald's finds itself facing a difficult stretch ahead. Not only is the company struggling to adapt as the market moves in a new, healthier direction, but it also appears to have lost its touch with the basics of fast food. Its first priority should now be to get its core proposition back on track.
Published By Datamonitor
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19 Dec 2002 |
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CommentWire
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Following a string of dispersed marketing initiatives to boost sales growth beyond 2%, McDonalds is investing further in its branded 'fast casual' diners. It could be a good way of tapping a current trend in food retail, but McDonalds must make sure that these efforts do not cannibalize traditional sales or worry franchisee owners further.
Published By Datamonitor
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02 Nov 2001 |
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CommentWire
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Although the pending settlement may solve the immediate problem, it will do little to improve McDonald's image and win back lost customers. The fast food chain's long-term success hinges on its ability to maintain relevance in a changing market. Rather than just paying off vegetarians, it must alter its menus to suit them.
Published By Datamonitor
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11 Mar 2002 |
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CommentWire
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Published By Datamonitor
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09 May 2001 |
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ResearchWire
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Published By Datamonitor
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20 Apr 2001 |
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CommentWire
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Michelin has been the subject of aggressive attempts to drive away its custom by groups seeking to persuade US citizens to boycott French products, in the aftermath of France's fierce opposition to the war on Iraq. However, many of the products specifically targeted are in fact made in the US.<BR />
Published By Datamonitor
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25 Mar 2003 |
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ResearchWire
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Published By Datamonitor
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27 Jul 2001 |
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ResearchWire
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Published By Datamonitor
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04 Jul 2001 |
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Reports and briefs contain analyst driven analysis and opinion covering a specific market or issue.
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Insight for technology vendors into customer trends and pain points from key business decision makers.
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