Opinion on Personal Care in Middle East and Africa

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Type Product title / description Pub Price
CommentWire
CommentWire

P&G: getting one step closer to its consumers

My Beauty Advisor, Procter & Gamble's new mobile app, will provide personal care consumers with a more personalized and interactive way of shopping for its beauty and grooming products. While the app will undoubtedly help to foster loyalty among the firm's existing customer base, persuading non-core brand users to download the app will prove to be a key barrier to more widespread usage.

Published By Datamonitor
17 Jun 2011
Expert View
Expert View

P&G's new green business plan reflects consumers' burgeoning ethical and sustainable concerns

Procter & Gamble has announced its long-term plan of establishing itself as a leading sustainable business through focusing on recyclable materials and renewable energy. The company's strategy underlines the pressure on consumer packaged goods players, as consumer buy-in to the concepts of ethicality and sustainability continues to gain momentum.

Published By Datamonitor
07 Oct 2010
ResearchWire
ResearchWire

Product claims: new personal care launches, November 2009 to January 2010

Published By Datamonitor
30 Jun 2010
ResearchWire
ResearchWire

New personal care launches by category, November 2009 to January 2010: shampoo numbers down

Published By Datamonitor
30 Jun 2010
ResearchWire
ResearchWire

Mouthwash: top flavors in new products

Published By Datamonitor
08 Apr 2010
ResearchWire
ResearchWire

Product claims: new personal care launches, October to December 2009

Published By Datamonitor
01 Apr 2010
ResearchWire
ResearchWire

New personal care launches by category, October to December 2009: nail make-up shows growth

Published By Datamonitor
24 Mar 2010
ResearchWire
ResearchWire

Shaving preparations: top fragrances in new products

Published By Datamonitor
25 Feb 2010
ResearchWire
ResearchWire

Product claims: new personal care launches, September to November 2009

Published By Datamonitor
12 Feb 2010
ResearchWire
ResearchWire

New personal care launches by category, September and November 2009: eye make-up significantly down

Published By Datamonitor
09 Feb 2010

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