New food launches Nov-Jan: chipping away nicely

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New food launches Dec-Feb: say cheese

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New food launches Jan-Mar: sweet things show increased appeal

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New food review: new Marmite flavors come to those who wait

The latest round-up of new food launches from the Productscan database highlights some interesting flavor introductions and packaging styles. While Marmite is exploiting the popularity of Guinness with a new spread flavored with the popular Irish tipple, the craze for energy products has led to the release of caffeine-infused sunflower seeds, and energy-giving candy presented in a soda style can.

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Soup: top flavors in new products

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New food review: lollipops get an energizing makeover

Manufacturers appear increasingly to be targeting on-the-go consumers with a range of novel food products. This month's Productscan database reveals the launch of an energy-giving lollipop in a can and a single-serve cold soup in a bottle. With consumers complaining of having less time to refuel, these could well hit the right spot.

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Soup: top flavors in new products

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New food review: more foods claim functional benefits

Probiotics are increasingly featuring in non-dairy products, as this month's round-up of new product launches reveals. Recent introductions to the US include a probiotic muffin and snack bar, showing that the concept of functional food is moving into more indulgent products. This could provide consumers with more opportunities to eat healthily.

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Campbell: encouraging innovation from outside

Campbell Soup Co has thrown the door open for anybody to make suggestions that will help business by unveiling its 'Ideas for Innovation' program. It is presented in the form of a website, on which budding inventors can submit ideas regarding any area of operations. This draws on the emerging 'crowd sourced' trend which promotes interactivity between manufacturer and consumer.

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Campbell: focusing on health to revitalize sales

Campbell has announced that it will be cutting the sodium content in 23 of its soups, as well as redesigning some of its labeling to give it a more modern look. With this news coming at a time when the company has been forced to lower its 2010 profit forecasts from 4-5% to 3.5%, it is hoped that by making the products healthier the firm can capitalize on the prominent health and wellness trend.

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