Opinion on Beverages - Non-Alcoholic in Middle East and Africa

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Type Product title / description Pub Price
Expert View
Expert View

Growing populations make Coca-Cola's focus on emerging markets a sound strategy

Coca-Cola's activities in emerging markets are paying off: the drinks giant has announced strong sales growth in China, South Korea, Brazil and Russia. With the company targeting Africa as the continent of the future, Datamonitor views Coca-Cola's plans for continued investment in developing countries as being key to its future growth.

Published By Datamonitor
26 Oct 2010
CommentWire
CommentWire

Coca-Cola: successfully completes its largest social media project ever

365 days and 186 countries later, Coca-Cola's Expedition 206 has come to an end. During this time, three young ambassadors were set the challenge of instilling Coca-Cola's brand of "happiness" in consumers around the world and documenting their journey online. In doing so, Coca-Cola has successfully raised the brand's global profile and taken the idea of social media to another level.

Published By Datamonitor
07 Jan 2011
Expert View
Expert View

Coke Zero's new ad campaign must be supported by product development

Coca-Cola has launched a new campaign supported by a movie-style TV advertisement for Coke Zero. By communicating its claim to deliver a great taste with no sugar, the beverage giant is seeking to enlarge its target audience and strengthen its competitive position relative to its rival Pepsi. Marketing is only one side of the coin, however, as consumers remain focused on sensory benefits.

Published By Datamonitor
07 Mar 2011
Expert View
Expert View

Comax Flavors introduces a promising flavor-masking ingredient

Comax Flavors hopes to expand in the flavor ingredients market with the launch of Comax's Sodium-Masking Flavors. A key selling point of the new ingredient is that it helps to mask the unintended salty taste in sports beverages. In products such as these where sodium is a winning addition but an overly salty taste is undesirable, masking ingredients are a welcome innovation.

Published By Datamonitor
07 Jun 2011
Expert View
Expert View

New drinks review: customization trend evolves with new energy additive

A new "water enhancer" that can be used to turn any conventional beverage into an energy drink is the innovation that headlines this month's rundown of novel launches from the drinks industry. Other developments to feature include a selection of innovative flavors for the dairy drink market, and a surprising melding of alcoholic drinks and cupcakes.

Published By Datamonitor
10 Feb 2012
Expert View
Expert View

New drinks review: children's treats inspire a new generation of spirits

Attempts to increase the appeal of spirits among younger consumer age groups through dessert and candy flavor blends feature in this month's summary of novel drinks launches. Meanwhile, an innovative whisky introduction shows that coconut remains a flavor to watch in the spirits market, while cola is uncovering its functional side with an unusual fat-burning launch.

Published By Datamonitor
18 Jul 2012

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