Opinion on Beverages - Non-Alcoholic in Middle East and Africa

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Type Product title / description Pub Price
Expert View
Expert View

New drinks review: children's treats inspire a new generation of spirits

Attempts to increase the appeal of spirits among younger consumer age groups through dessert and candy flavor blends feature in this month's summary of novel drinks launches. Meanwhile, an innovative whisky introduction shows that coconut remains a flavor to watch in the spirits market, while cola is uncovering its functional side with an unusual fat-burning launch.

Published By Datamonitor
18 Jul 2012
Expert View
Expert View

New drinks review: customization trend evolves with new energy additive

A new "water enhancer" that can be used to turn any conventional beverage into an energy drink is the innovation that headlines this month's rundown of novel launches from the drinks industry. Other developments to feature include a selection of innovative flavors for the dairy drink market, and a surprising melding of alcoholic drinks and cupcakes.

Published By Datamonitor
10 Feb 2012
Expert View
Expert View

Comax Flavors introduces a promising flavor-masking ingredient

Comax Flavors hopes to expand in the flavor ingredients market with the launch of Comax's Sodium-Masking Flavors. A key selling point of the new ingredient is that it helps to mask the unintended salty taste in sports beverages. In products such as these where sodium is a winning addition but an overly salty taste is undesirable, masking ingredients are a welcome innovation.

Published By Datamonitor
07 Jun 2011
Expert View
Expert View

Coke Zero's new ad campaign must be supported by product development

Coca-Cola has launched a new campaign supported by a movie-style TV advertisement for Coke Zero. By communicating its claim to deliver a great taste with no sugar, the beverage giant is seeking to enlarge its target audience and strengthen its competitive position relative to its rival Pepsi. Marketing is only one side of the coin, however, as consumers remain focused on sensory benefits.

Published By Datamonitor
07 Mar 2011
CommentWire
CommentWire

Coca-Cola: successfully completes its largest social media project ever

365 days and 186 countries later, Coca-Cola's Expedition 206 has come to an end. During this time, three young ambassadors were set the challenge of instilling Coca-Cola's brand of "happiness" in consumers around the world and documenting their journey online. In doing so, Coca-Cola has successfully raised the brand's global profile and taken the idea of social media to another level.

Published By Datamonitor
07 Jan 2011
Expert View
Expert View

Growing populations make Coca-Cola's focus on emerging markets a sound strategy

Coca-Cola's activities in emerging markets are paying off: the drinks giant has announced strong sales growth in China, South Korea, Brazil and Russia. With the company targeting Africa as the continent of the future, Datamonitor views Coca-Cola's plans for continued investment in developing countries as being key to its future growth.

Published By Datamonitor
26 Oct 2010
Expert View
Expert View

P&G's new green business plan reflects consumers' burgeoning ethical and sustainable concerns

Procter & Gamble has announced its long-term plan of establishing itself as a leading sustainable business through focusing on recyclable materials and renewable energy. The company's strategy underlines the pressure on consumer packaged goods players, as consumer buy-in to the concepts of ethicality and sustainability continues to gain momentum.

Published By Datamonitor
07 Oct 2010
CommentWire
CommentWire

Pepsi: re-igniting the 'cola wars'

Pepsi has revived an old advertisement from 1995, giving it a contemporary makeover. In both adverts, two truck drivers - one working for Coca-Cola and the other for Pepsi - swap drinks, and the Coca-Cola employee finds that he prefers Pepsi to Coke. The campaign is an aggressive statement of superiority from Pepsi, fusing tradition and nostalgia with the modernity of more recent products.

Published By Datamonitor
21 Jul 2010
ResearchWire
ResearchWire

Product claims: new drinks launches, November 2009 to January 2010

Published By Datamonitor
13 Apr 2010
ResearchWire
ResearchWire

New drinks launches by category, November 2009 to January 2010: tea leaves top spot

Published By Datamonitor
13 Apr 2010

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