Mobile broadcast television combines two of the most successful consumer products in history; television and mobile telephony. The number of mobile broadcast TV subscribers is expected to grow from a mere 4.4 million today to 155.6 million by the end of 2012. However, while mobile broadcast TV is continually being touted as the 'next big thing,' there are considerable hurdles to be overcome.
DeviceFidelity's launch of an NFC-enabling cover for the iPhone follows hot on the heels of other developments to convert mobile handsets into contactless form factors. Given the sensitivity surrounding the NFC business model, this will provide added impetus for acquirers to build contactless acceptance but risks alienating mobile operators from future discussions around mobile payments.
The potential value of the global contactless payments market is estimated at $724 billion. These payments are gaining momentum in the US and Asia-Pacific, and developments in Europe are imminent. Furthermore, the speed of the technology's development - from early trials in 2002 to full commercial launches in 2005 - shows the strength of the proposition to issuers, merchants and consumers alike.
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