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Expert View
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With the surge in real ale and the greater desire of consumers to know more about the provenance and production of their food and drink, home-brewing is a growing pastime in the UK. Ingredient manufacturers, such as those of gluten-free brewing yeast, can capitalize on this trend by marketing their products directly to these consumers through more mainstream channels.
Published By Datamonitor
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09 May 2011 |
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CommentWire
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Aspartame is the most widely used artificial sweetener in the world. Despite this, the controversy regarding its safety refuses to end, posing a challenge to its success. However, alongside addressing such concerns with credible information, companies must also educate consumers to use the sweetener appropriately through marketing at their target audience and emphasizing the product's purpose.
Published By Datamonitor
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01 Jun 2011 |
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Expert View
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Comax Flavors hopes to expand in the flavor ingredients market with the launch of Comax's Sodium-Masking Flavors. A key selling point of the new ingredient is that it helps to mask the unintended salty taste in sports beverages. In products such as these where sodium is a winning addition but an overly salty taste is undesirable, masking ingredients are a welcome innovation.
Published By Datamonitor
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07 Jun 2011 |
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CommentWire
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Research by the Trading Standards Institute has found that many of the main meals served in a selection of UK restaurants contain excessive amounts of salt. The independently executed research found that almost three quarters of dishes exceeded recommended limits, which has led to calls from pressure groups for restaurants to give the consumer greater choice over how much salt goes in their food.
Published By Datamonitor
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02 Feb 2009 |
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Expert View
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Datamonitor's Productscan Online database reports that the number of new food & beverage products launched worldwide claiming to have no high fructose corn syrup has nearly tripled so far in 2007, compared to all of 2006. The figures reflect a perception among consumers that the ingredient is unhealthy, and food and beverages marketers are keen to disassociate their products from the sweetener.
Published By Datamonitor
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13 Sep 2007 |
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Expert View
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Given the dominance of a select few companies in the market, the chewing gum sector appears ripe for innovation. Indeed, this month's roundup of new product launches features a gum that claims to aid the feeling of fullness and one that is said to biodegrade quickly after disposal. These are two features that could make the industry sit up and take note.
Published By Datamonitor
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28 Apr 2009 |
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Expert View
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Products that claim to enhance sports performance or to provide the user with more energy have been popular in recent years, entering a variety of food categories such as sports bars. Product Launch Analytics has reported on a new sports nutrition product that claims to be the first sports-focused breakfast cereal, leading the market into new territory.
Published By Datamonitor
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20 Jan 2009 |
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Expert View
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Health and wellness continue to be key themes of new food launches, as this month's selection of notable introductions shows. An energizing gum created through a novel technique has been launched, as well as new healthier sweeteners, showing that marketers are targeting consumers that want to start the year on a healthy note.
Published By Datamonitor
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25 Jan 2010 |
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CommentWire
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The US National Salt Reduction Initiative is gaining momentum, with large companies such as Kraft and Heinz planning to exceed the project's targets. Such commitments not only will boost the healthiness of the products themselves, but also demonstrate a conscientious attitude towards the wellbeing of consumers. If these promises can be met, the firms will significantly enhance their reputations.
Published By Datamonitor
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28 Apr 2010 |
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