Opinion on Healthy Products in Middle East and Africa

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Type Product title / description Pub Price
Expert View
Expert View

Ancient grains stage a revival in the packaged food industry

Packaged food and beverage markets are seeing a growing influx of new products featuring grains that were favored by civilizations thousands of years ago. According to Datamonitor's Productscan Online database of new products, new food and beverage launches featuring a short list of ancient grains, including chia, have doubled since 2005 as manufacturers jump on the latest health food band wagon.

Published By Datamonitor
07 May 2008
ResearchWire
ResearchWire

Bottled water: top flavors in new global product launches

Published By Datamonitor
03 Dec 2008
ResearchWire
ResearchWire

Breakfast cereal: top flavors in new products

Published By Datamonitor
12 Jun 2009
CommentWire
CommentWire

Campbell: focusing on health to revitalize sales

Campbell has announced that it will be cutting the sodium content in 23 of its soups, as well as redesigning some of its labeling to give it a more modern look. With this news coming at a time when the company has been forced to lower its 2010 profit forecasts from 4-5% to 3.5%, it is hoped that by making the products healthier the firm can capitalize on the prominent health and wellness trend.

Published By Datamonitor
22 Feb 2010
CommentWire
CommentWire

Carbonated drinks: new sweetener may invigorate category

The FDA has approved a new sweetener derived from stevia for use in carbonated drinks. Some of the biggest players in the industry have seen this as an opportunity to revitalize the category and arrest declining sales. However, some consumers remain skeptical about the inclusion of sweeteners, and care must be taken to retain sensory benefits.

Published By Datamonitor
18 Dec 2008
ResearchWire
ResearchWire

Cereal bars: top flavors in new global product launches

Published By Datamonitor
12 Jan 2009
ResearchWire
ResearchWire

Chips: top flavors in new products

Published By Datamonitor
10 Mar 2006
Expert View
Expert View

Coke Zero's new ad campaign must be supported by product development

Coca-Cola has launched a new campaign supported by a movie-style TV advertisement for Coke Zero. By communicating its claim to deliver a great taste with no sugar, the beverage giant is seeking to enlarge its target audience and strengthen its competitive position relative to its rival Pepsi. Marketing is only one side of the coin, however, as consumers remain focused on sensory benefits.

Published By Datamonitor
07 Mar 2011
Expert View
Expert View

Comax Flavors introduces a promising flavor-masking ingredient

Comax Flavors hopes to expand in the flavor ingredients market with the launch of Comax's Sodium-Masking Flavors. A key selling point of the new ingredient is that it helps to mask the unintended salty taste in sports beverages. In products such as these where sodium is a winning addition but an overly salty taste is undesirable, masking ingredients are a welcome innovation.

Published By Datamonitor
07 Jun 2011
CommentWire
CommentWire

Danone: experiencing slowdown in emerging markets

Danone has become the first global food company to admit that growth in emerging markets may adversely affect top-line numbers. Falling sales in Brazil and Russia have indicated that markets previously relied upon can now no longer be seen as sure-fire drivers of growth. Given this revelation, Danone may turn out to be the first of many companies to announce similarly revised figures.

Published By Datamonitor
07 Nov 2008

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