Opinion on Consumer Insights

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Type Product title / description Pub Price
CommentWire
CommentWire

Lindt & Sprungli: premium paying off

Profits at Lindt & Sprungli, the prestige Swiss maker of Lindor and Ghirardelli chocolates, reached new highs on the back of consumers' increasing penchant for luxury treats. However the growing push to premium in many developed markets may bring with it the competitive threat of mass market rivals muscling in on Lindt's territory.

Published By Datamonitor
16 Mar 2005
CommentWire
CommentWire

Birra Peroni: look, but don't touch

Nastro Azzurro is undergoing a rebranding in the UK to emphasize its genuine Italian heritage and create an authentic and stylish image for the brand. The makeover, including the opening of a boutique allowing only window-shopping, should go some way to successfully reaffirming Nastro at the premium end of the lager market.

Published By Datamonitor
16 Mar 2005
CommentWire
CommentWire

Sara Lee: prices takes caffeine hit

The competitive roast and ground coffee market has manufacturers concerned not only about price issues - all major manufacturers have now raised coffee prices - but also pressure from the upscale and premium specialty market. As a result, manufacturers are diversifying to capture a share of both the mass and premium product and machine coffee markets.

Published By Datamonitor
17 Mar 2005
Expert View
Expert View

Formulating a bright future for prebiotics and probiotics

While yogurts, dairy drinks, cheeses and spreads packed with probiotic benefits have thrived overseas in Japan and Europe, similar products have not met with such ready acceptance in the US. Datamonitor's Tanya Seaton explores the potential benefits of pre- and probiotics and explains what more could be done to bolster their popularity among Americans...

Published By Datamonitor
18 Mar 2005
CommentWire
CommentWire

Twinings: simplifying experimentation

Twinings has discontinued its 'wall' of black packaging to help shoppers find their way around the tea category. The move resembles similar initiatives from other consumer packaged good players and should help simplify the selection process for consumers and capitalize on consumers' growing experimentation tendencies.

Published By Datamonitor
21 Mar 2005
Expert View
Expert View

New drinks review: from premium peppermint to trailer park

The drinks market is continuing to exploit consumers' desire for products that they hope will do more than just quench their thirst, with new product launches claiming to beat stress, have antioxidant benefits, and even help combat male impotency. Vicky McCrorie reports on this month's new drinks highlights as tracked by Productscan Online...

Published By Datamonitor
22 Mar 2005
CommentWire
CommentWire

Coca-Cola: Zero-ing in on young adults

Young adults in the US tend not to drink diet sodas, since most of the brands in the space are chronically uncool. They are keen to consume drinks that improve health, so there is theoretically space for Coca-Cola Zero. But persuading young adults that this drink really is unique and genuinely meets their needs will be a major challenge.

Published By Datamonitor
22 Mar 2005
Expert View
Expert View

New food review: all the flavors of the rainbow

Productscan Online has recorded some unusually flavored products have been launched this month, from fig flavored goats' milk ice cream to rose water custard. Even the more conventional end of the food product spectrum has seen a number of striking packaging designs, such as upside down squeeze bottle jam...

Published By Datamonitor
22 Mar 2005
CommentWire
CommentWire

SABMiller: emerging markets are the key

SABMiller's volume growth has been primarily driven by higher disposable incomes in its emerging markets. With an ever-challenging on-trade environment characterizing its core developed markets, the London-based group should consider acquisitions to strengthen its position in untapped markets such as South America.

Published By Datamonitor
23 Mar 2005
CommentWire
CommentWire

WM Morrison: time to shop around

WM Morrison's takeover of the Safeway chain in 2004 has proved more problematic than initially expected, raising concerns over the group's ability to integrate such a large acquisition. Finance director Martin Ackroyd is the victim of a boardroom shakeup that should see the supermarket group's management thrust into line with accepted corporate governance standards.

Published By Datamonitor
24 Mar 2005

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