Opinion on Consumer Insights in Ghana

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CommentWire
CommentWire

Cadbury: sweetening its image through ethical initiatives

Cadbury Schweppes is following an increasing trend among consumer products companies for undertaking ethical and green initiatives. Cadbury's pledge to invest substantial sums in cocoa farming in Ghana is just one of numerous initiatives which the company has introduced, as it strives to improve its image following the salmonella outbreak in 2006.

Published By Datamonitor
29 Jan 2008

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