Wella: sitting pretty

The German haircare, cosmetics and fragrances group reported strong 2001 results despite a poor Q4. But if it is to reach its goal of being the number one global professional haircare company by 2005, Wella will have to cultivate its brand in the US, the world's largest market for salon products. Further American acquisitions may be necessary.

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Wella: looking to gain extra hold

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Vending machines: UK has most developed channel

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US suncare: sales to top $1 billion in 2006

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US personal care: on-the-go use getting more important

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US Personal care: natural products growing at 21% a year

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US personal care marketing: innovative beauty ads create positive image

Unilever, Bath & Body Works and Mattel have joined forces to market a range of personal care products by encouraging women to develop a positive body image based on the notion of 'real beauty'. This is a radical, although not unprecedented, approach. Most cosmetic advertising works by implicitly suggesting that the product will make the consumer look more attractive.

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Unilever: so far so good

The group says it will achieve double-digit earnings per share growth. Much of its 2001 success has been driven by continued growth for its leading brands. Especially encouraging was the strong performance of brands gained through the takeover of Bestfoods, which as time goes on is looking like a better and better acquisition.

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Unilever: protesters go ape over palm oil use

Unilever has become the latest company to be targeted by Greenpeace protestors for alleged unethical business practices. This time, the controversy is focused on Unilever's use of palm oil. Although Unilever claims that it is addressing palm oil sustainability issues, the company would be unwise to ignore the growing band of consumers that are worried about environmental issues.

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Unilever: path to growth still clear

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