PLA Innovation of the Week: sweets that can make you smell like roses

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New personal care products review: eco-conscious razors gain an edge

Hair removal is again the focus of innovative launch activity in the personal care industry, as producers experiment with new ways to make the process easier, more economical, or less damaging to skin. Among the products to feature in this month's rundown are a sharpening system for razor blades, a depilatory wax claimed to contain real gold, and a shower and shave cream with a novel applicator.

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PLA Innovation of the Week: a fragrance inspired by blood types

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New personal care products review: on-the-go answer for clean teeth

Convenience, novel packaging, and superfruit ingredients are some of the innovations producers are experimenting with in the oral care space, with a cleansing pomegranate toothpaste and a toothbrush with holographic imagery both new to the market. In other news from this month's rundown of personal care launches, pine scents are being pushed further in the fragrance category.

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New personal care products review: oral care goes back to nature

In this month's review of the latest innovative launches in the personal care space, the strength, flexibility, and environmental benefits of natural bamboo have seen it utilized in the toothbrush category. Meanwhile, a company in Brazil is targeting depilatory products at teenage girls, while a producer in the US is promoting fragrances designed to be matched to the consumer's blood type.

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New personal care products review: biotechnology leaves soap smelling of roses

Innovative soap products headline this month's roundup of the latest novel launches from the personal care industry. In Japan, 20 years of research has come to fruition with the launch of a soap fragranced with "blue rose," while in Brazil a bar soap is making clever use of packaging to target kids. In other news, novel solutions for removing make-up and handling pets have gone on sale in the US.

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New personal care review: a more indulgent way to kill germs

This month's roundup of the latest innovative personal care launches sees antibacterial hand-rubs - a category that has come into focus following recent concerns over pandemic diseases - become more mainstream, with one launch offering a range of indulgence-oriented fragrances. In other news, an on-the-go dietary supplement paste and an aerosol blusher are two of the more unusual recent launches.

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New personal care review: nail varnish removal gets on-the-go solution

A nail varnish pen that is designed for use on the go headlines this month's roundup of launches from the personal care industry. In other news, a face lotion claims to mimic the effect of laser treatments by reflecting UV light, while fruit and dessert flavors are emerging in the lip balm category and turmeric is an unusual active ingredient in a new toothpaste.

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New personal care review: fragrance that refuses to push the boundaries

In this month's rundown of the latest innovative personal care launches, a manufacturer from Japan is taking the concept of personal space to unusual new places with the launch of a fragrance that can only be smelled within a defined radius. Mascara is another recent focus of innovation, with launches including a refillable product and a novel formula containing multiple conditioning ingredients.

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PLA Innovation of the Week: the essence of a city in a bottle

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