New personal care products review: eco-conscious razors gain an edge

Hair removal is again the focus of innovative launch activity in the personal care industry, as producers experiment with new ways to make the process easier, more economical, or less damaging to skin. Among the products to feature in this month's rundown are a sharpening system for razor blades, a depilatory wax claimed to contain real gold, and a shower and shave cream with a novel applicator.

Published By Datamonitor

PLA Innovation of the Week: sweets that can make you smell like roses

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New personal care products review: easier than ever for children to take their medicine

This month's rundown of innovative launches in the personal care industry looks at various efforts to help make the process of giving children medicines and vitamins less taxing for parents. Supplements for adults are also featured, with one product claiming to have insect repelling properties, and another featuring an innovative "breathable" design.

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New personal care products review: natural formulations given ethnic focus

Developments in the hair and skincare categories have led to the launch of a new line focusing specifically on the needs of "ethnically diverse" children, as well as a hair styling balm that takes its inspiration from the lip care segment. Meanwhile, a four-in-one product for men is among the other products to feature in this month's rundown of notable introductions in the personal care industry.

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The Sun's celebrity-culture perfume will enjoy 15 minutes of fame

British tabloid The Sun has announced that it is to launch its first brand of perfume, called Buzz. The product has been created by fragrance specialist Roja Dove, and will initially be sold in high-end London department store Harrods. Although the fragrance targets the strong celebrity culture in the UK, it could struggle to make an impact on both luxury-seeking and value-conscious consumers.

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Male perfumes in Asia Pacific: top fragrances in new products

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New personal care products review: industry turns to science to boost deodorizing power

Manufacturers around the world are increasingly turning to science to boost the deodorizing and fragrancing credentials of their products, as this month's new personal care products review discovers. Deodorants with heat-responsive molecules and perfumes which 'reactivate' in water all demonstrate how technology is making increasing headway in the personal care market.

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New personal care products review: hair care looks to wine for inspiration

Alcoholic ingredients are not normally found in the hair care aisle, but this month's new personal care products review finds that two brands have broken the mold by launching wine-inspired variants. Meanwhile, shower gels are becoming more innovative, with one recently launched product containing silver ions, which means it could be a hit with the scientifically minded.

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European personal care: smelling good still a high priority for recession-hit consumers

European consumers have continued to splash out on fine fragrances throughout the recession, according to a new study from Datamonitor. The research reveals that consumers are willing to sacrifice other parts of their personal care regime before fragrances, highlighting the ongoing importance of smelling good.

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Unisex perfumes: top fragrances in new products

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