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CommentWire
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P&G's plans to scale down TV advertising reflect a fundamental change in how consumer goods are marketed, as mass, homogenous campaigns are replaced by those targeting specific consumer need states. These are less suited to TV, and ad-skipping technologies further exacerbate the problem. P&G's rivals are certain to follow suit, reducing spending on traditional advertising.
Published By Datamonitor
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14 Jun 2005 |
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ResearchWire
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Published By Datamonitor
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01 Jun 2005 |
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CommentWire
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Unilever has announced that it has sold its high-end perfumes division, and it was right to do so. The division does not fit with the rest of its mainstream consumer goods brand portfolio, and the group reaps little competitive advantage from owning it. Coty is better placed to make the ex-Unilever brands pay their way, with its current stability and its corporate focus on premium cosmetics.
Published By Datamonitor
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24 May 2005 |
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ResearchWire
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Published By Datamonitor
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18 May 2005 |
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CommentWire
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After issuing its first ever profits warning in September last year, the Anglo-Dutch consumer goods giant has worked hard to boost sales and increase competitiveness. However, the extent of Unilever's [ULVR.L] recovery must not be overstated, and the company faces an extremely tough year in the marketplace.
Published By Datamonitor
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09 May 2005 |
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ResearchWire
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Published By Datamonitor
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13 Apr 2005 |
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ResearchWire
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Published By Datamonitor
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12 Apr 2005 |
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Expert View
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Some unusually scented products have appeared on the market this month, according to the latest health and beauty product releases tracked by Productscan Online. Cocktail scented soap has to be one of the wackiest beauty products to be released on the market for a long time, while a battery powered nail file should appeal to lazy girls everywhere. Vicky McCrorie reports...
Published By Datamonitor
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22 Mar 2005 |
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ResearchWire
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Published By Datamonitor
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15 Mar 2005 |
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ResearchWire
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Published By Datamonitor
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14 Mar 2005 |
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