Opinion on Fragrances

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Type Product title / description Pub Price
CommentWire
CommentWire

Procter & Gamble: TV ads are a turn-off

P&G's plans to scale down TV advertising reflect a fundamental change in how consumer goods are marketed, as mass, homogenous campaigns are replaced by those targeting specific consumer need states. These are less suited to TV, and ad-skipping technologies further exacerbate the problem. P&G's rivals are certain to follow suit, reducing spending on traditional advertising.

Published By Datamonitor
14 Jun 2005
ResearchWire
ResearchWire

Personal care in North America: Canadian market set for faster growth than US neighbor

Published By Datamonitor
01 Jun 2005
CommentWire
CommentWire

Unilever / Coty: the sweet smell of a sale

Unilever has announced that it has sold its high-end perfumes division, and it was right to do so. The division does not fit with the rest of its mainstream consumer goods brand portfolio, and the group reaps little competitive advantage from owning it. Coty is better placed to make the ex-Unilever brands pay their way, with its current stability and its corporate focus on premium cosmetics.

Published By Datamonitor
24 May 2005
ResearchWire
ResearchWire

New personal care launches Jan-Mar: care for your hair

Published By Datamonitor
18 May 2005
CommentWire
CommentWire

Unilever: on a road to recovery?

After issuing its first ever profits warning in September last year, the Anglo-Dutch consumer goods giant has worked hard to boost sales and increase competitiveness. However, the extent of Unilever's [ULVR.L] recovery must not be overstated, and the company faces an extremely tough year in the marketplace.

Published By Datamonitor
09 May 2005
ResearchWire
ResearchWire

New personal care launches Dec-Feb: a pill for every ill?

Published By Datamonitor
13 Apr 2005
ResearchWire
ResearchWire

Product claims: new personal care launches, Dec-Feb

Published By Datamonitor
12 Apr 2005
Expert View
Expert View

New personal care products: power to the people

Some unusually scented products have appeared on the market this month, according to the latest health and beauty product releases tracked by Productscan Online. Cocktail scented soap has to be one of the wackiest beauty products to be released on the market for a long time, while a battery powered nail file should appeal to lazy girls everywhere. Vicky McCrorie reports...

Published By Datamonitor
22 Mar 2005
ResearchWire
ResearchWire

Skin care products: top fragrances in new launches

Published By Datamonitor
15 Mar 2005
ResearchWire
ResearchWire

Product claims: new personal care launches, Nov-Jan

Published By Datamonitor
14 Mar 2005

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