Opinion on Fragrances

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Type Product title / description Pub Price
Expert View
Expert View

'Experimental' Brits splash the cash on premium

The average Brit is more likely than ever to load their trolley full of premium products. This is reflected by the growth of the specialty products such as hand-made, origin specific food, drink and personal care products. The growing taste for luxury is set to become more pronounced as consumers continue to experiment, self-reward and seek out satisfying experiences.

Published By Datamonitor
21 Jun 2005
CommentWire
CommentWire

Adidas: scent off

Adidas' [ADDDY.PK] new Game Spirit fragrances and bodywash for men will be strongly linked to the European Football Championships in Portugal this summer. Adidas hopes to target the right consumer groups by generating a macho image. But while men's personal care is a growth industry, breaking the 'macho barrier' is no easy task.

Published By Datamonitor
23 Feb 2004
Expert View
Expert View

Armani: still going it alone

Giorgio Armani denies he is considering selling his eponymous business. The question of succession comes to any fashion company closely associated with its designer, however at Armani, the creative force, Mr Armani himself, is also the business force. Having built up a global operation worth over E4.0 billion in worldwide retail sales, the question of who will succeed him becomes pressing.

Published By Datamonitor
22 Feb 2007
CommentWire
CommentWire

Avon Products: calling for a younger crowd

Avon Products is to downsize and outsource some of its operations in an effort to address its recent stuttering performance. The company hopes to bring senior management closer to its customer base, yet Avon will require more than a management reshuffle to revive its fortunes. The firm needs to look to emerging market opportunities, while rejuvenating its image in the US and Europe.

Published By Datamonitor
16 Nov 2005
CommentWire
CommentWire

Boots: just what the chemist ordered

Boots is apparently reluctant to use the expression 'flagship store' in reference to plans for its new premier store at Sedley Place on London's Oxford Street. Nevertheless, the vast range of offerings in the store has the potential to make a big impression on the city's shoppers and may be a decisive strategy in resisting enhanced competitive pressures from leading supermarkets.

Published By Datamonitor
15 Feb 2005
Expert View
Expert View

Boots: when less is more

Boots Group is expected to announce that it has reached agreement with the Office of Fair Trading regarding its merger with Alliance Unichem and the disposal of 104 stores. Although the divestments will hurt short-term revenue, they may benefit the company's bottom line in the long term by reducing store duplication in small communities.

Published By Datamonitor
13 Mar 2006
Expert View
Expert View

Deeper pockets enable seniors to defy ageing

Consumers aged over 45 in the UK spend on average GBP30 more on personal care than their younger age cohorts. Despite this desire to look good, mature consumers are highly cynical about marketing and should therefore be targeted using realism, honesty and messages of product efficacy. Daniel Bone, Datamonitor Consumer Markets Analyst explains...

Published By Datamonitor
24 Feb 2006
Expert View
Expert View

Emerging market rivalry holds rewards for P&G, Unilever

In a rare display of one-upmanship, Procter & Gamble has claimed supremacy over Unilever in terms of sales of household products in emerging markets. Rivalry between the two companies on this key battleground is intense, but this should ultimately help the consumer product giants put clear water between themselves and their smaller rivals. Datamonitor analyst Andrew Serlin explains...

Published By Datamonitor
28 Feb 2006
CommentWire
CommentWire

Estee Lauder: reaching out to a younger generation

The luxury perfume market is experiencing a dip in sales, mostly as a result of the ongoing decline in airport traffic and sales. Long-time industry figurehead Estee Lauder is trying to turn its fortunes around by reinventing itself for a younger consumer base. With an already crowded market though, it is uncertain whether this will have the desired impact.<BR />

Published By Datamonitor
03 Jul 2003
CommentWire
CommentWire

European personal care: smelling good still a high priority for recession-hit consumers

European consumers have continued to splash out on fine fragrances throughout the recession, according to a new study from Datamonitor. The research reveals that consumers are willing to sacrifice other parts of their personal care regime before fragrances, highlighting the ongoing importance of smelling good.

Published By Datamonitor
01 Feb 2010

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