Opinion on Personal Care

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Type Product title / description Pub Price
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PLA Innovation of the Week: a new toothpaste to give you an energy boost in the morning

Sometimes it takes a little extra boost in the morning to get going, which is where coffee and energy drinks come in. Even toothpaste is getting in the act with new R.O.C.S. Energy adult toothpaste with taurine, which delivers "cheerfulness and energy in the morning." New in Russia, this product is the Datamonitor Consumer Product Launch Analytics innovation of the week.

Published By Datamonitor
15 Sep 2014
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From Twitter to the local drugstore: how celebrities dictate beauty trends

"Twitter culture" and the current flood of beauty blogs have an undeniable impact on society's view on beauty and necessary make-up regimes, especially among younger people. 32% of consumers aged 18-24 and 34% of those aged 25-34 claim that it is important or very important for them to adopt the latest cosmetic looks/styles, compared with only 21% and 16% for the age groups of 45-54 and 55-64.

Published By Datamonitor
11 Sep 2014
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Hair conditioners: adapting innovation to suit evolving consumer behaviors and demands

Traditionally, hair conditioners have been used in-shower to soften and smoothen hair. This approach is now changing as consumers seek products that can more effectively maintain hair health and deliver a more satisfactory hair appearance. Therefore, conditioners that go beyond traditional functions, wet-use formats, and "one-size-fits-all" products will cater to evolving demands.

Published By Datamonitor
02 Sep 2014
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PLA Innovation of the Week: a new skin cream that erases underarm dark marks

Regular hair removal can cause the appearance of embarrassing and unsightly underarm dark marks. Now there is a way to eliminate these. Dove True Tone underarm dark mark eraser is the first skin cream of its kind, a night cream designed to remove underarm dark marks that works while you sleep. New in the UK, this product is the Datamonitor Consumer Product Launch Analytics innovation of the week.

Published By Datamonitor
05 Aug 2014
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Blurred lines: the growing influence of cosmetics in haircare innovation

Valued at $54.3bn in 2013, haircare represents a dynamic space within the personal care market and is now moving towards innovations that are inspired by other categories within beauty. As the boundaries between these categories blur, products are now being inspired by areas such as make-up, driving more experimental and efficient consumption experiences within a largely functional market.

Published By Datamonitor
04 Aug 2014
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Japan's quest for an odorless society

2014 saw the 10th anniversary of the Japanese Ministry of the Environment's "Cool Biz" campaign, aimed to reduce electricity consumption by limiting use of air conditioning and advising workers to wear more casual clothes. Interestingly, this campaign triggered a shift in what Japan calls its "smell business." As a result, deodorant items have seen unusual development over the past decade.

Published By Datamonitor
01 Aug 2014
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In the wake of the recession, is the trend towards at-home salon and spa products still as strong?

While the end of the recession has signaled improvements in the economy, only 31% of global consumers agree that their disposable income is increasing. Therefore, consumers are continuing to search for more cost-effective at-home alternatives, which can replicate the results of the salon experience without the typically high price tag associated with such services.

Published By Datamonitor
31 Jul 2014
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Easy-to-use sun care heats up the global market

According to Cancer Research, 13,348 people in the UK alone were diagnosed with malignant melanoma skin cancer during 2011, and since then there have been 2,209 recorded deaths from the disease; experts point to sun exposure as the most common cause. Increasing awareness of this issue will continue to drive the market, with multifunctional and easy-to-apply products being areas to watch.

Published By Datamonitor
21 Jul 2014
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How personal care can soothe minds: the future of scents for stress relief

The global economic downturn has resulted in a world of stress-overloaded consumers. Global respondents to Datamonitor's 2014 Consumer Survey placed stress second on a list of 47 health concerns, with 45% of the global population saying that they are concerned about it right now. Globally, consumers are desperately in need of de-stressing.

Published By Datamonitor
09 Jul 2014
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Neuromarketing: why the FMCG world is on the cusp of a scientific revolution

Just over a decade ago, author Michael Lewis published a book named "Moneyball: The Art of Winning an Unfair Game." It told the story of how a man named Billy Beane - then general manager of the Oakland Athletics baseball team - revolutionized the way that teams recruited players. He did so by dismissing the adage that identification of talent was about "gut instinct" and "feel."

Published By Datamonitor
09 Jul 2014

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