Opinion on Household Products

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Type Product title / description Pub Price
Expert View
Expert View

Swash innovation by P&G: creating implications across the laundry and personal care space

Today's consumers are increasingly looking for products and systems that can better align with their lifestyles. With two in five global consumers agreeing that they heavily rely on time-saving goods and services and consumers remaining price-conscious, this is driving demand for convenient and cost-effective laundry solutions.

Published By Datamonitor
24 Oct 2014
Expert View
Expert View

A step change in creating an aerosol?

An interesting addition to Pack-Track this year is a packaging innovation that could well represent a new way of thinking in creating an aerosol. It is used by Pokon Naturado for its brand Powerspray Rederdissant Buis Conifers. To be clear, I am not referring to the generic packaging term "aerosol" but the creation of a fine mist from a liquid that can be directional and unit-dosed if required.

Published By Datamonitor
14 Oct 2014
Expert View
Expert View

PLA Innovation of the Week: a new toilet paper designed with travel in mind

Summer means vacations for many, and that often means leaving the comforts of home. However, new Sanft & Sicher Classic Extra toilet paper can help to make travel easier, since each roll includes an "innovative mini-roll" designed for traveling, playing sports, or everyday living. New in the Czech Republic, this product is the Datamonitor Consumer Product Launch Analytics innovation of the week.

Published By Datamonitor
28 Jul 2014
Expert View
Expert View

Neuromarketing: why the FMCG world is on the cusp of a scientific revolution

Just over a decade ago, author Michael Lewis published a book named "Moneyball: The Art of Winning an Unfair Game." It told the story of how a man named Billy Beane - then general manager of the Oakland Athletics baseball team - revolutionized the way that teams recruited players. He did so by dismissing the adage that identification of talent was about "gut instinct" and "feel."

Published By Datamonitor
09 Jul 2014
Expert View
Expert View

PLA Innovation of the Week: a new fabric softener that lets you "switch" your scent between washings

With new Downy Parfum Collection Scent Switcher concentrate fabric conditioner, simply rubbing or moving clothing after using the product "switches" the scent to a second fragrance right up until the next wash. New in Malaysia and the Philippines, this product is the Datamonitor Consumer Product Launch Analytics innovation of the week.

Published By Datamonitor
09 Jun 2014
Expert View
Expert View

PLA Innovation of the Week: a fabric conditioner claimed to help clothing dry faster

Fabric softeners and conditioners help clothes smell and feel great, but can a fabric conditioner actually save you time? New Suavitel Fast Dry fabric conditioner says that it can, promising to help clothes dry 30% faster compared to clothing that is washed with detergent alone. New in the US, this product is the Datamonitor Consumer Product Launch Analytics innovation of the week.

Published By Datamonitor
19 May 2014
Expert View
Expert View

PLA Innovation of the Week: a paper towel that can help you to lose weight

There is a new weapon in the war against obesity. Scott Calorie Absorb paper towels are claimed to absorb up to 100 calories from food per sheet, to appeal to consumers looking to eat more healthily. New in Argentina, this product is the Datamonitor Consumer Product Launch Analytics innovation of the week.

Published By Datamonitor
07 Apr 2014
Expert View
Expert View

PLA Innovation of the Week: a new dish soap that is ideal for cleaning a few dishes at a time

Who says that a simple task like washing the dishes has to be drudgery? Not the people behind new Method Power Foam Dish Soap. This new dish soap makes washing the dishes "foamy fun" with a trigger sprayer that turns liquid soap into foam that can be squirted onto a sponge or dish. New in the US, this product is the Datamonitor Consumer Product Launch Analytics innovation of the week.

Published By Datamonitor
05 Nov 2013
Expert View
Expert View

Packaging Innovation of the Month: closure muscles in on safety concerns

Detergent liquitabs have recently come to the mainstream household cleaning sector, with the launch of Mr Muscle Activ-Kapseln (Mr Muscle Active-Capsules) single dose "pods" of ultra-concentrated multi-purpose cleaner, designed to be dissolved in a bucket of four liters of water.

Published By Datamonitor
30 Oct 2013
Expert View
Expert View

PLA Innovation of the Week: a retro air freshener that entertains while it fragrances the air

New Diptyque Paris Baies Hourglass Home Fragrance Diffuser is as attractive to look at as it is effective. This hourglass-shaped diffuser uses gravity to drip liquid fragrance through a special core, and is designed to be turned over again and again, until the scent is depleted. New in the US, it is the Datamonitor Consumer Product Launch Analytics innovation of the week.

Published By Datamonitor
07 Aug 2013

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