Chilled ready meals now account for over 50% of the average Briton's spend on prepared meals according to Datamonitor. This makes the UK the only country in Europe where spending on chilled prepared meals exceeds that on frozen meals. The growing popularity shows increasing consumer awareness of the health benefits of fresher food.
A recent report by the Institute for Public Policy Research and Unilever predicts that more than one-third of the UK's population will live alone by the year 2021. Consumer products manufacturers and retailers should not ignore this trend: by tailoring marketing strategies and new products towards single-person households, they will be able to attract the increasingly powerful 'solo pound'.
Yum Brands has recorded its largest quarterly profit rise in a year on the back of strong growth in China. Although it plans to strengthen its presence in emerging markets, the increasingly tarnished image of fast food means Yum will have to adopt a careful strategy if it is to continue growing at such a strong pace.
Edit my basket
© Datamonitor 2014. All rights reserved
Terms & Conditions