Opinion on Food

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CommentWire
CommentWire

Food Innovation: why new is not always better

Ceaseless innovation is often seen as the lifeblood of growth in the otherwise mature and stable food and drinks industry. That was certainly the message at a recent meeting of US corporate leaders and key industry analysts. But effective innovation marries trend spotting to real consumer insight.

Published By Datamonitor
18 Feb 2003
ResearchWire
ResearchWire

Food production: natural and organic ingredients are important

Published By Datamonitor
30 Jan 2002
Expert View
Expert View

FSA's saturated fat campaign could add to consumer confusion

The latest campaign from the UK Food Standards Agency has prompted debate on the nutritional values of food and beverage products and how consumers can be persuaded to improve their health via diet. However, contradictory information from various studies is causing confusion among consumers. A clear and precise message on nutritional value is needed to reinforce a healthy diet habit.

Published By Datamonitor
12 Feb 2009
CommentWire
CommentWire

General Mills: benefiting from the returning popularity of eating at home

Consumer behavior has shifted toward a preference for dining at home rather than in restaurants, due to tightened budgets and the growing awareness of the need for a healthy diet. For food manufacturers and supermarkets, meeting these consumer needs, while also taking into account that they have limited time available outside of work, will be key if they are to withstand the economic downturn.

Published By Datamonitor
05 Feb 2009
CommentWire
CommentWire

GM foods: Bananadrama!

The French-based International Network for the Improvement of Banana and Plantain has warned that bananas are in imminent danger of becoming extinct. In an unusual twist on a familiar story, genetic modification could well be their only hope. However, producers are worried that consumers would reject GM bananas.<BR />

Published By Datamonitor
17 Jan 2003
Expert View
Expert View

Health craze will continue to drive food and drink industries

By 2009, the low carb trend will be but a distant memory for the food industry and consumers alike. Cholesterol-reducing products, meanwhile, are set for a boom in growth. These are the conclusions of a survey of 1,250 food and drinks industry executives from around the globe, conducted by Reuters Business Insight...

Published By Datamonitor
02 Nov 2004
CommentWire
CommentWire

Heinz: focusing on the 'real food' offering

Heinz has redesigned the label on its ketchup to raise the product's connection with tomatoes and quality ingredients in the hope that this will boost its appeal to increasingly health-conscious consumers. With a marketing campaign set to start in spring when consumption of grilled and outdoor food begins to pick up, this repositioning could also help Heinz to compete against cheaper alternatives.

Published By Datamonitor
20 Jan 2009
Expert View
Expert View

Kraft pulls iSnack2.0 name after backlash, but publicity may have done more good than harm

Vegemite, one of the most popular food brands in Australia, has been forced to scrap the ill-fitting name 'iSnack2.0' after being lambasted both by consumers and the media. Despite the widespread criticism of the name and its withdrawal, Datamonitor views the intense media debate as a boon to a brand struggling with slowing sales.

Published By Datamonitor
05 Oct 2009
Expert View
Expert View

Manufacturers need to change sports nutrition's image to benefit from "fresh" and "natural" claims

To capitalize on the growing market for sports nutrition, manufacturers must explore ways to align with the growing demand for fresh and "natural" products among mainstream consumer groups.

Published By Datamonitor
12 Mar 2013
CommentWire
CommentWire

Mars: rejecting proposals to relax chocolate definition

Mars' criticism of a possible relaxation of the rules on what defines a chocolate product in the US would appear to show the company has for once rightly predicted consumer opinion. With a growing consumer trend for premium snacks and a desire for authentic foods, a move into cheaper chocolate production could have prompted a consumer backlash against the company.

Published By Datamonitor
20 Sep 2007

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