Opinion on Food

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Type Product title / description Pub Price
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Morrison: strategic business review

Morrison has announced the details of its long-awaited strategic review. With Safeway fully integrated and its optimization underway, Morrison can now focus on rebuilding its profitability further and delivering a platform for sustainable sales growth. The retailer's new strategy is sound, but catching up ground lost to rivals remains the short term challenge.

Published By Datamonitor
15 Mar 2007
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Neuromarketing: why the FMCG world is on the cusp of a scientific revolution

Just over a decade ago, author Michael Lewis published a book named "Moneyball: The Art of Winning an Unfair Game." It told the story of how a man named Billy Beane - then general manager of the Oakland Athletics baseball team - revolutionized the way that teams recruited players. He did so by dismissing the adage that identification of talent was about "gut instinct" and "feel."

Published By Datamonitor
09 Jul 2014
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PLA Innovation of the Week: a "slimming" cereal that brings new ingredients to the breakfast table

Breakfast plays a key role in weight management, but few breakfast products claim to go quite as far toward this goal as Herbex Slimmers Cereal, a new breakfast cereal containing green tea and garcinia cambogia extracts that promises to burn fat, increase metabolism, and reduce appetite. New in South Africa, this product is the Datamonitor Consumer Product Launch Analytics innovation of the week.

Published By Datamonitor
24 Feb 2014
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PLA Innovation of the Week: a chocolate bar made from the milk of grass fed cows

Some believe that grass may be more healthful for cows than other types of feed. Now consumers can purchase a milk chocolate bar that is made from the milk of cows that are fed grass (in the summer) or hay (in the winter) with Ja! Naturlich's Haymilk Chocolate Hazelnut Bar. New in Austria, this product is the innovation of the week from Datamonitor Consumer's Product Launch Analytics.

Published By Datamonitor
10 Jun 2013
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PLA Innovation of the Week: a fire roasted pasta that revives an ancient Italian tradition

A largely forgotten Southern Italian tradition involves collecting burnt wheat after harvest. What is old is new again with PPURA Fire Roasted Pasta, which is made from fire roasted wheat. New in Europe, with markets including Switzerland and Austria, it is the innovation of the week from Datamonitor Consumer's Product Launch Analytics.

Published By Datamonitor
20 May 2013
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PLA Innovation of the Week: a fun new cheese that makes mixes play with good nutrition

Kids love the taste of cheese, but cheese aimed at adults may have too much fat and sodium for kids. Enter new Myself! Sliced Cheese For Kids. This cheese is not only healthier for kids, but comes with its own set of molds so that kids can make butterfly designs and more with the sliced cheese. New in Russia, this product is the Datamonitor Consumer Product Launch Analytics innovation of the week.

Published By Datamonitor
26 Sep 2013
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PLA Innovation of the Week: a healthful snack to "beat the heat" that is inspired by ice chips

Not quite an ice cube or a frozen novelty, new LifeIce Freeze & Eat Bite-Sized Ices breaks the mold. This shelf-stable "freeze & eat" snack is described as a "healthy frozen treat" that - when frozen before consumption - turns into soft-textured "ice" that is a new, healthful way to snack and cool down. New in the US, it is the Datamonitor Consumer Product Launch Analytics innovation of the week.

Published By Datamonitor
30 Jul 2013
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PLA Innovation of the Week: a heart-healthy vegetable that takes things literally

Spinach is one of the most nutritious vegetables in existence, naturally rich in calcium and vitamin K, the latter of which aids cardiovascular and bone health. The heart-healthy connection is made even stronger with FRoSTA heart-shaped spinach: frozen spinach divided into heart-shaped bricks. New in Poland, this product is the Datamonitor Consumer Product Launch Analytics innovation of the week.

Published By Datamonitor
28 Mar 2014
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PLA Innovation of the Week: a new basting sauce with a built-in applicator brush

Meat, chicken, and fish often taste better when prepared with marinades or barbecue sauces, but applying these products with a spoon or a brush can be messy and inconvenient. Enter new Coles Grill basting sauce, the world's first basting sauce with its own built-in washable brush. New in Australia, this product is the Datamonitor Consumer Product Launch Analytics innovation of the week.

Published By Datamonitor
17 Mar 2014
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PLA Innovation of the Week: a new brand of eggs that tries to stop killing related to breeding hens

The male offspring of egg-laying hens produce inferior meat and are customarily killed. However, E0.04 from each egg from new Bruderhahn Initiative Deutschland Fresh Organic Eggs goes to "save a hen's little brother" and "stop the needless killing." New in Germany, this is the innovation of the week from Datamonitor's Product Launch Analytics.

Published By Datamonitor
04 Feb 2013

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