Opinion on Food

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Type Product title / description Pub Price
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Morrison: strategic business review

Morrison has announced the details of its long-awaited strategic review. With Safeway fully integrated and its optimization underway, Morrison can now focus on rebuilding its profitability further and delivering a platform for sustainable sales growth. The retailer's new strategy is sound, but catching up ground lost to rivals remains the short term challenge.

Published By Datamonitor
15 Mar 2007
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Nestle hopes for naturally sweet success, but reformulation is risky

Nestle has announced that it is to remove artificial ingredients from its chocolate and confectionery ranges in the US by the end of 2015, but is the "natural" approach really what consumers want?

Published By Datamonitor
23 Feb 2015
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Neuromarketing: why the FMCG world is on the cusp of a scientific revolution

Just over a decade ago, author Michael Lewis published a book named "Moneyball: The Art of Winning an Unfair Game." It told the story of how a man named Billy Beane - then general manager of the Oakland Athletics baseball team - revolutionized the way that teams recruited players. He did so by dismissing the adage that identification of talent was about "gut instinct" and "feel."

Published By Datamonitor
09 Jul 2014
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PLA Innovation of the Week: a "slimming" cereal that brings new ingredients to the breakfast table

Breakfast plays a key role in weight management, but few breakfast products claim to go quite as far toward this goal as Herbex Slimmers Cereal, a new breakfast cereal containing green tea and garcinia cambogia extracts that promises to burn fat, increase metabolism, and reduce appetite. New in South Africa, this product is the Datamonitor Consumer Product Launch Analytics innovation of the week.

Published By Datamonitor
24 Feb 2014
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PLA Innovation of the Week: a chocolate baking morsel with a surprise inside

Chocolate chip cookies may never be the same after the debut of new Nestle Toll House DelightFulls Filled Baking Morsels. Unlike ordinary chocolate chips, these chocolate pieces deliver a new flavor twist as they are filled with different flavors: caramel, mint, cherry, and peanut butter. New in the US, this product is the Datamonitor Consumer Product Launch Analytics innovation of the week.

Published By Datamonitor
04 Nov 2014
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PLA Innovation of the Week: a chocolate bar made from the milk of grass fed cows

Some believe that grass may be more healthful for cows than other types of feed. Now consumers can purchase a milk chocolate bar that is made from the milk of cows that are fed grass (in the summer) or hay (in the winter) with Ja! Naturlich's Haymilk Chocolate Hazelnut Bar. New in Austria, this product is the innovation of the week from Datamonitor Consumer's Product Launch Analytics.

Published By Datamonitor
10 Jun 2013
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PLA Innovation of the Week: a clever new pack that turns peanut butter into an on-the-go snack

Sandwich spreads like peanut butter make great sandwiches, but are somewhat ill-suited for on-the-go consumption. That deficiency is addressed by new Skippy Natural Singles peanut butter spread in a new "easy-to-store stack pack" that holds six single-serve cups of peanut butter. New in the US, it is the Datamonitor Consumer Product Launch Analytics innovation of the week.

Published By Datamonitor
06 Oct 2014
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PLA Innovation of the Week: a discreet new candy with skincare claims

Everyone could use a sweet break from time to time, but munching on candy during the workday can be frowned on. Lotte B Can candy avoids this issue with discreet packaging resembling a skin cream tube, which also helps to reinforce the claim that this candy actually benefits the skin. New in Japan, it is the Datamonitor Consumer Product Launch Analytics innovation of the week.

Published By Datamonitor
08 Dec 2014
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PLA Innovation of the Week: a fire roasted pasta that revives an ancient Italian tradition

A largely forgotten Southern Italian tradition involves collecting burnt wheat after harvest. What is old is new again with PPURA Fire Roasted Pasta, which is made from fire roasted wheat. New in Europe, with markets including Switzerland and Austria, it is the innovation of the week from Datamonitor Consumer's Product Launch Analytics.

Published By Datamonitor
20 May 2013
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PLA Innovation of the Week: a fruity dessert that takes the sacrifice out of dieting

The new Prolavia dietary supplement is the opposite of most weight-loss products and programs, intended to turn the act of losing weight into something pleasurable with a "dessert replacement" said to tweak gut flora, fat absorption, and carbohydrate metabolism to jumpstart the weight-loss process. New in Poland, it is the Datamonitor Consumer Product Launch Analytics innovation of the week.

Published By Datamonitor
16 Feb 2015

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