Opinion on Spirits

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Type Product title / description Pub Price
CommentWire
CommentWire

Drinks advertising: whetting the wrong kind of appetites

Following a series of ads that breached both good taste and the guidelines of the industry's marketing regulator, the government is considering regulating all alcohol advertising. The industry is naturally keen to avoid this, but current alcohol advertising attitudes will have to change radically to avoid a clampdown.

Published By Datamonitor
11 Jun 2003
CommentWire
CommentWire

Diageo: gin to get new fizz

Gordon's Edge, an attempt to compete for younger drinkers' attention, has been withdrawn following poor sales. Now Diageo [DEO] is concentrating on Gordon's core strength - the gin's "refreshing" taste - in order to encourage not only sales of Gordon's, but also increased gin consumption across the board. However, in targeting younger drinkers, Diageo has set itself a difficult challenge.<BR />

Published By Datamonitor
24 Jun 2003
ResearchWire
ResearchWire

On-trade drinking: US market to grow at just 1.3% CAGR

Published By Datamonitor
09 Jul 2003
CommentWire
CommentWire

Diageo: it's good, but not that good

Diageo [DEO] will see profits rise 6%, compared to its original target of 8-10%. This isn't surprising. As the market leader in a low-growth industry, Diageo cannot maintain near double-digit growth levels. Last year's 9% figure was due to Smirnoff Ice's US success - and it's becoming clear that the malternative's meteoric rise was a one-off.<BR /><BR />

Published By Datamonitor
10 Jul 2003
CommentWire
CommentWire

Diageo: new look Smirnoff

In an investment exceeding GBP250 million, Diageo [DEO] is taking steps to ensure its Smirnoff brand remains up-to-date. Both the global relaunch of the Smirnoff brand and the most recent ad campaign for Smirnoff Ice demonstrate the importance of continuously updating product offerings and associated marketing tactics.<BR />

Published By Datamonitor
09 Sep 2003
CommentWire
CommentWire

Thresher Group: Blockbuster competition

Thresher Group is looking to become a one-stop shop for all that a consumer could want for a good night in. Alongside its alcoholic drinks range it is planning to offer indulgent meals as well as movies to rent. This move highlights a trend towards offering an occasion-specific proposition and the lucrative potential of targeting 'staying in'.

Published By Datamonitor
23 Sep 2003
CommentWire
CommentWire

Allied Domecq: V cheeky sponsorship

Allied Domecq [ALLD.L] has entered a sponsorship agreement with the Channel 4 chat show V Graham Norton. By replicating the tactics employed by rival Diageo [DGE.L], it hopes to gain market share in the UK liqueur sector and target the female consumer segment more effectively.

Published By Datamonitor
14 Oct 2003
CommentWire
CommentWire

Whisky: pipe and slippers not required

A new whisky company hopes that its irreverent attitude, crystal clear labeling and fun approach to the drink will win over younger consumers. While it is vital to remove the barriers to young adults choosing whisky, the company also has to provide a positive reason to choose whisky over alcopops or lagers.

Published By Datamonitor
20 Oct 2003
CommentWire
CommentWire

Alcohol trade: legal changes to benefit Swedish drinkers

The European Commission has told Sweden it must relax its laws concerning alcohol purchases from abroad, on the grounds that they currently constitute a barrier to trade. While the move will undoubtedly delight Swedish natives, one market set to reap the benefit will be Denmark - especially Carlsberg [CARLb.CO].

Published By Datamonitor
22 Oct 2003
CommentWire
CommentWire

Famous Grouse: making occasions special

Famous Grouse's decision to launch a liqueur targeting the after dinner drinking occasion should add value to both the market and consumers' experiences. After dinner drinks are under-targeted, but show great attraction to consumers who can be enticed into experimenting.

Published By Datamonitor
24 Oct 2003

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