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Expert View
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Although Britons remain Europe's biggest binge drinkers, people throughout Europe are cutting down on their consumption of alcoholic drinks outside of the home. The compulsory banning of smoking in UK pubs, however, will make venues more attractive to fast-growing consumer groups, such as women, and this could serve to benefit traders in the long term. Datamonitor analyst John Band explains...
Published By Datamonitor
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07 Apr 2006 |
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Expert View
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Budejovicky Budvar and Anheuser-Busch have long argued over which brewer has the right to market 'Budweiser' beer. Despite Budvar's most recent loss in the French courts, Datamonitor's Dominik Nosalik explains that overall this battle has proved of great benefit to Budvar's marketing...
Published By Datamonitor
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17 Aug 2004 |
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CommentWire
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Budejovicky Budvar and Anheuser-Busch [BUD] have long argued over which brewer has the right to market 'Budweiser' beer. Spurred on by its recent success in the UK courts, the smaller Czech brewer is going on the offensive with a new marketing campaign. However, it is seeking to target a different sort of drinker than Anheuser-Busch's regular Bud drinker.
Published By Datamonitor
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17 Feb 2004 |
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CommentWire
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The brewer has released a new - and seemingly more modern - Budweiser can design in an attempt to attract younger consumers and in doing so counter declining brand sales. However, against a backdrop of acute consumer price consciousness and shifting category taste preferences, it is doubtful that the redesign will have any significant, long-term impact on overall brand sales.
Published By Datamonitor
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12 Aug 2011 |
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CommentWire
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Budweiser is set to launch in Vietnam, following Anheuser Busch's export deal with local brewer Gannon. The deal highlights Anheuser's strategy of making further investments in foreign markets, particularly in the Asia Pacific region, following weak growth in the US. This initiative should prove beneficial to the company, due to the Vietnamese market's growth potential.
Published By Datamonitor
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09 Jun 2008 |
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Expert View
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Anheuser-Busch has lost its latest case against long running rival Budejovicky Budvar over the use of the Budweiser brand name. The European court's ruling that Anheuser-Busch should not have rights to the brand throughout the EU is a blow to the US firm but a positive for Budvar, which has gained good publicity over the years from its Bud battles.
Published By Datamonitor
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17 Dec 2008 |
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Expert View
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C&C Group has begun conducting market tests for its Magners cider brand in Spain and Germany. Feasibility studies have commenced to determine the likelihood of success for Magners in Europe. After a strong performance in the UK, Magners is now looking to increase profits through expansion, but will find it difficult to replicate the success achieved in the UK.
Published By Datamonitor
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11 May 2007 |
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CommentWire
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Cider appears to be undergoing something of a renaissance, as illustrated by C&C's strong financial results, which were buoyed by sales of its Magners and Bulmers brands. However, while the premiumization of C&C's cider offerings has contributed to the company's success in Ireland, it may still be some time before the UK market accepts the category as a valid alternative to wine and spirits.
Published By Datamonitor
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14 Oct 2005 |
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CommentWire
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British drinkers are soon to be introduced to Magners premium cider, or Bulmers as it is known in Ireland. Parent company C&C hopes to capitalize on the relatively untapped premium cider market, but it may yet face an uphill task to surmount the negative image surrounding cider drinking in the UK.
Published By Datamonitor
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13 Oct 2004 |
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CommentWire
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In the month since its release, Pacific Western Brewery's Cariboo Genuine Draft has achieved strong sales in the Canadian beer market, by offering a low price point without the associations of a vastly inferior taste. Alcohol preferences generally stand up to recessionary conditions, which suggests that the success of Cariboo Genuine Draft is not purely down to its price.
Published By Datamonitor
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16 Apr 2009 |
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