Opinion on Beverages - Alcoholic

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Type Product title / description Pub Price
ResearchWire
ResearchWire

UK food & drink: commuting time used to catch up on meals

Published By Datamonitor
27 Jan 2004
CommentWire
CommentWire

Langguth: Slinky new Blue Nun

Slinky is the new ready-to-drink (RTD) version of revived wine brand Blue Nun. Its launch demonstrates a growing sophistication in the RTD category. As a category that caters predominantly to women, RTDs will need to evolve to meet women's changing drink needs.

Published By Datamonitor
10 Feb 2004
CommentWire
CommentWire

High-carb foods: fighting the low-carb craze

The food industry is getting ready to fight the surging popularity of low-carb diets with multi-million dollar marketing campaigns that tout the nutritional benefits of various high-carb foods. While such campaigns might help lift depressed sales they are unlikely to stop the low-carb craze.

Published By Datamonitor
12 Feb 2004
CommentWire
CommentWire

Scottish & Newcastle: Fountain to run dry

Scottish & Newcastle [SCTN.L] is reportedly planning to close the Fountain Brewery in its heartland of Edinburgh as part of a drive to save GBP25 million through rationalization. The move comes amid growing contraction in the brewing sector, which is suffering from a decline in the on-trade.

Published By Datamonitor
16 Feb 2004
CommentWire
CommentWire

Budvar: living in perfect harmony

Budejovicky Budvar and Anheuser-Busch [BUD] have long argued over which brewer has the right to market 'Budweiser' beer. Spurred on by its recent success in the UK courts, the smaller Czech brewer is going on the offensive with a new marketing campaign. However, it is seeking to target a different sort of drinker than Anheuser-Busch's regular Bud drinker.

Published By Datamonitor
17 Feb 2004
CommentWire
CommentWire

Diageo: the Ice starts to break

Diageo [DGE.L] is doing well: its latest results confirm that focusing on its global drinks megabrands was the right decision. However, it has not yet come up with a successful new product to offset declining RTD Smirnoff Ice. Whether Diageo's future outlook is excellent or merely good depends heavily on whether its product innovation team can deliver another Ice.

Published By Datamonitor
20 Feb 2004
CommentWire
CommentWire

Carlsberg: the price of fame

The recent launch of two beers in Bangladesh serves to demonstrate the power of international branding. Crown Beverages' new beers have faithfully copied both Foster's and Carlsberg's branding in order to make a splash with consumers. The tactic is a shrewd one since it plays on consumers' perceptions of glamour and prestige.

Published By Datamonitor
20 Feb 2004
CommentWire
CommentWire

French food labeling: consumers disconcerted by certification proliferation

France's food accreditation awards were originally intended as a guarantee of quality, but in recent years both small and large companies have been multiplying food certification schemes as a marketing tool. There are now calls for a rationalization of such schemes to avoid misleading consumers.

Published By Datamonitor
02 Mar 2004
CommentWire
CommentWire

Meal occasions: Ken Hom's oriental wines

Marketed as a complement to Asian food, a new range of wines by Ken Hom mirrors the high end positioning of his recently introduced Asian food line. The celebrity chef's move follows in the steps of a growing number of packaged goods companies that are seeking to assert a connection between food and drinks.

Published By Datamonitor
16 Mar 2004
CommentWire
CommentWire

Interbrew/AmBev: mixed blessings

Interbrew [INTB.BR] has announced its intention to take a controlling stake in AmBev, creating one of the largest brewers in the world. For both companies, the main driver for the tie-up is an ongoing search for market share in the other's main markets. However, if Interbrew loses important components like Labatt and Rolling Rock, it might yet find itself with a hefty bill to pay.

Published By Datamonitor
19 Mar 2004

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