Opinion on Beverages - Alcoholic

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Type Product title / description Pub Price
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10 trends to watch in consumer packaged goods in 2014

The Olympic Games may not award medals to consumer packaged goods products, but when looking at trends to watch in 2014, the marketers behind such products seem to have been inspired by the games' motto: "faster, higher, stronger." Packaged goods companies will be making their products greener, healthier, tastier, and faster in the New Year, says market researcher Datamonitor Consumer.

Published By Datamonitor
15 Jan 2014
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The future of plastic beverage packaging

The future of plastic packaging in the beverage industry was very much on the mind of delegates that attended the 11th LAPET conference in Mexico City in late November. The conference offered a glimpse at key issues within the plastic packaging industry that may impact new product development in the future, including worldwide production capacity, bioplastics, recycling, and more.

Published By Datamonitor
02 Jan 2014
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PLA Innovation of the Week: wine in a paper bottle? Is that even possible?

Who says that wine packaging must be heavy or must be made from glass? Certainly not PaperBoy Wine, a new wine from Truett-Hurst Inc. that is packaged in what is hailed as the world's first paper wine bottle, made using recycled cardboard and a plastic inner lining filled with wine. New in the US, this product is the Datamonitor Consumer Product Launch Analytics innovation of the week.

Published By Datamonitor
28 Nov 2013
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Hard cider looking to move beyond niche status in 2014

Fall in the northern hemisphere means harvest time, and harvest time means fresh apples and cider, or 'hard cider' as it is known in the US. Growing interest in the category from both consumers and brewers suggests that cider may be able to expand its market reach.

Published By Datamonitor
09 Oct 2013
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PLA Innovation of the Week: a hard cider that goes beyond the usual apple flavor

Who says hard cider has to be apple-flavored? Certainly not Annings Fruit Cider, a new four-flavor line of hard ciders that is offered in flavors that go beyond the usual apple cider flavor profile, like Strawberries & Lyme and Crushed Mixed Berry. New in the UK, it is the Datamonitor Consumer Product Launch Analytics innovation of the week.

Published By Datamonitor
23 Aug 2013
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Craft distillery concept looks like early days of the craft beer market

In 2012 alone, the craft brewing industry in the US saw volume growth sprint ahead by 15%, dwarfing the overall beer market's estimated 0.9% volume gain, according to the Brewers Association. Now it looks like the liquor industry is following in the footsteps of the craft beer industry thanks to an explosion of new craft distilleries that could eventually upend the liquor market.

Published By Datamonitor
09 Aug 2013
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New alcoholic drinks review: flavored cider vies for the male vote

In recent times, producers of fruit-flavored ciders have aimed to draw younger female drinkers into the cider category, but, as this month's alcoholic drinks review reveals, a UK producer is looking to break the mold with a new flavored cider that is primarily targeted at men. Meanwhile, bag-in-box wine is looking to "turn up the volume" with novelty packaging inspired by the world of rock music.

Published By Datamonitor
24 Jul 2013
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2013 is shaping up as the "summer of shandy"

If 1968 was the "summer of love" then 2013 is in the running to be the "summer of shandy." All of a sudden, alcoholic beverage makers from around the world have become obsessed with these beer and lemon or lemonade blends. While beer and lemon have been dance partners for decades, they have never had the marketing push and attention that they are currently enjoying.

Published By Datamonitor
08 Jul 2013
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New alcoholic drinks review: beer gets new bite with hot and spicy sensations

As this month's rundown of novel alcoholic drinks launches reveals, beer manufacturers are looking to counteract the growing popularity of flavored ciders and alcoholic soft drinks with novel flavors and sensory experiences. Meanwhile, liqueur is moving into the dairy welfare space, and self-heating cans are finding an application in the wine category.

Published By Datamonitor
18 Jun 2013
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Overcoming the barriers to beer consumption that are placing a brake on growth in the US

In the US, developing lower calorie ABV beers, creating new (sweeter) sensory profiles, and brewing gluten-free beers are three key opportunities that the innovators must look at to capture drinkers who usually drink beverages from other categories.

Published By Datamonitor
05 Jun 2013

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