Opinion on Beverages - Alcoholic

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Type Product title / description Pub Price
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PLA Innovation of the Week: the vodka that thinks it's an entertainment center

You know you're not talking about ordinary vodka when it comes with an instruction manual and information about warranty service. But that is just the beginning for Raduga Nanofilter Electronic Compression Vodka. Raduga features a special reusable filtering mechanism, LEDs, and sound effects. New in Russia, it is the innovation of the week from Datamonitor's Product Launch Analytics.

Published By Datamonitor
26 Feb 2013
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Does Foster's Radler signal a new dawn for beer and lemonade mixes?

The UK launch of Foster's Radler, owned by Heineken, at 2.0% ABV (Product Launch Analytics report number 906204) is the latest example of innovation in beer mixes and shandies. These drinks are very much on-trend in terms hitting a number of consumer sweet spots. However, the success of Foster's Radler in the UK will be dependent on changing negative consumer perceptions associated with shandy.

Published By Datamonitor
26 Feb 2013
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New drinks review: flavored alcoholic beverages move from ready-mixed to ready-to-mix

Ready-to-drink alcoholic cocktails have been on the rise in recent times, but could now be set for a new twist, as revealed in this month's rundown of the latest drinks industry launches. In other news, alcoholic drinks manufacturers are pinning their hopes on the power of irreverent marketing, while tea and cordials have been given a refresh to appeal to children.

Published By Datamonitor
14 Feb 2013
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How sustainable is your beverage package?

They called it the "Shot Heard Round the World" on April 19, 1775 when a ragtag militia fired on a British company of soldiers at the Concord North Bridge in Concord, Massachusetts to start the Revolutionary War. Now, more than 200 years on, the residents of Concord have fired a second shot by becoming the first town in the US to ban single-serve plastic water bottles.

Published By Datamonitor
29 Jan 2013
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New drinks review: flowers and chocolate give bottled water a new spin

This month's rundown of the latest launches from the drinks industry looks at flavor innovation in bottled water, with floral and chocolate blends aiming to draw in female consumers. In other news, a yellow-colored caffeinated drink is debuting in the Philippines, while innovative packaging is looking to make bean-to-cup coffee a more convenient option.

Published By Datamonitor
15 Jan 2013
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PLA Innovation of the Week: wine that stacks for anytime, anywhere enjoyment

Love wine but hate the hassle of bottles, corkscrews, and stemware? Stacked Wine is a solution that offers revolutionary packaging in the form of a "bottle" of wine that is actually four stemless wine glasses that snap together as one. New in the US, this product is the innovation of the week from Datamonitor's Product Launch Analytics.

Published By Datamonitor
08 Jan 2013
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10 trends to watch in new consumer packaged goods in 2013

The Mayan calendar may be kaput, but packaged goods makers haven't let that slow them down for 2013. A bevy of emerging trends ranging from products that put "safety first" and novel ways to "show you care" about social and environmental issues to foods and drinks that deliver multi-dimensional "3D flavor" are covered in Datamonitor Consumer's 10 Trends to Watch in Consumer Packaged Goods in 2013.

Published By Datamonitor
21 Dec 2012
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PLA Innovation of the Week: a spicy new beer with a distinctly Indian taste

Many beers are described as having a spicy flavor, but Indus Pride takes that literally. Indus Pride is claimed to be the first Indian beer that is brewed with authentic Indian spices like coriander, cardamom, and fennel for a taste that is claimed to be "distinctively Indian." New in India, this beer is the innovation of the week from Datamonitor's Product Launch Analytics.

Published By Datamonitor
18 Dec 2012
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New drinks review: fruit cordial gets the glamor treatment

As this month's review of innovative launches from the drinks industry reveals, gold flakes continue to be a source of inspiration for consumer goods manufacturers, with the launch of a "glamorous" fruit cordial in France. Meanwhile, the scientific approach to whisky making is being emphasized with a new range released in "laboratory" bottles.

Published By Datamonitor
11 Dec 2012
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Soft drinks, hard (health) benefits

Tired of the charge that their products are contributing to a public health crisis, soft drinks makers are beginning to make bold and aggressive health claims regarding a new generation of drinks that could turn the tide.

Published By Datamonitor
11 Dec 2012

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