Opinion on Beverages - Alcoholic

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Type Product title / description Pub Price
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Overcoming the barriers to beer consumption that are placing a brake on growth in the US

In the US, developing lower calorie ABV beers, creating new (sweeter) sensory profiles, and brewing gluten-free beers are three key opportunities that the innovators must look at to capture drinkers who usually drink beverages from other categories.

Published By Datamonitor
05 Jun 2013
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New alcoholic drinks review: herbs, fruit, and vegetables look to brew up a storm

This month's review of the latest alcoholic drinks launches looks at the continued popularity of fruit flavors - and the potential emergence of herbs and vegetables - in a broad range of alcoholic drink categories. These innovations also point to a more gourmet and upscale future for products including FABs and beer.

Published By Datamonitor
21 May 2013
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New alcoholic drinks review: branding and flavor innovation target the youth crowd

This month's rundown of novel alcoholic drinks launches looks at how younger alcohol drinkers are being targeted by wine, beer, and spirits manufacturers through novel flavors and branding. Meanwhile, cucumber has emerged as a refreshing new player on the flavored alcoholic beverages scene.

Published By Datamonitor
16 Apr 2013
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PLA Innovation of the Week: a squeeze of vitamin-enriched flavor to jazz up any beverage

Tired of "just plain water" for a refresher? A squeeze or two of Ecosentials' Vitamin Squeeze Powder Water Enhancer is the new way to ramp up the flavor and health benefits of bottled water as well as a host of other beverages. Packaged in a mess-free plastic bottle and new in the US, this product is the innovation of the week from Datamonitor Consumer's Product Launch Analytics.

Published By Datamonitor
02 Apr 2013
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PLA Innovation of the Week: the freshest cocktail ever, thanks to novel pouch-in-pouch packaging

Ready-to-drink cocktails sometimes fall short of the fresh flavor of a bartender-prepared mixed drink. The freshness gap may be closing, though, thanks to Todd's Push & Chill Cocktail, a unique mixed drink featuring an inner pouch that keeps the fruit blend ingredients fresh until consumption. New in Germany, this is the innovation of the week from Datamonitor Consumer's Product Launch Analytics.

Published By Datamonitor
18 Mar 2013
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New drinks review: vodka returns to the farm with milk innovation

Vodka continues to be the innovation pacesetter in the spirits market, with unusual milk-based formulations and "oil barrel" packaging headlining this month's rundown of the latest novel drinks launches. In other news, chocolate and spice flavors are making an appearance in carbonates and wine, respectively, and fruit drinks are looking to new ingredients and bold pack design to stand out.

Published By Datamonitor
12 Mar 2013
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PLA Innovation of the Week: the vodka that thinks it's an entertainment center

You know you're not talking about ordinary vodka when it comes with an instruction manual and information about warranty service. But that is just the beginning for Raduga Nanofilter Electronic Compression Vodka. Raduga features a special reusable filtering mechanism, LEDs, and sound effects. New in Russia, it is the innovation of the week from Datamonitor's Product Launch Analytics.

Published By Datamonitor
26 Feb 2013
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Does Foster's Radler signal a new dawn for beer and lemonade mixes?

The UK launch of Foster's Radler, owned by Heineken, at 2.0% ABV (Product Launch Analytics report number 906204) is the latest example of innovation in beer mixes and shandies. These drinks are very much on-trend in terms hitting a number of consumer sweet spots. However, the success of Foster's Radler in the UK will be dependent on changing negative consumer perceptions associated with shandy.

Published By Datamonitor
26 Feb 2013
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New drinks review: flavored alcoholic beverages move from ready-mixed to ready-to-mix

Ready-to-drink alcoholic cocktails have been on the rise in recent times, but could now be set for a new twist, as revealed in this month's rundown of the latest drinks industry launches. In other news, alcoholic drinks manufacturers are pinning their hopes on the power of irreverent marketing, while tea and cordials have been given a refresh to appeal to children.

Published By Datamonitor
14 Feb 2013
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How sustainable is your beverage package?

They called it the "Shot Heard Round the World" on April 19, 1775 when a ragtag militia fired on a British company of soldiers at the Concord North Bridge in Concord, Massachusetts to start the Revolutionary War. Now, more than 200 years on, the residents of Concord have fired a second shot by becoming the first town in the US to ban single-serve plastic water bottles.

Published By Datamonitor
29 Jan 2013

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