Opinion on Beverages - Alcoholic

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Type Product title / description Pub Price
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New drinks review: beer sees future in fruit

In this month's rundown of notable launches from the drinks industry, novel fruit flavors have come to the fore in the beer market. In other news, unusual fruit and vegetable combinations are being offered as part of a new smoothie line, while an aerosol soft drink is hoping to shake up the kids' drinks market.

Published By Datamonitor
12 Sep 2011
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Scotch whisky makes gains in Latin America, but still faces stiff local competition

While France and the US remain the top markets for Scotch whisky exports, closely followed by Asia, latest industry figures show that Central and South America has emerged as the biggest growth region. However, whisky still faces strong competition in the region from traditional local alcoholic beverages such as cachaca in Brazil, pisco in Chile and Peru, and rum in Venezuela.

Published By Datamonitor
26 Aug 2011
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Is molecular mixology ready to take off among consumers at home?

Molecular mixology has very much influenced the creativity of bartenders in fashionable high-end bars, but has not yet trickled down into off-premise drinking occasions, where most consumers are still struggling with the relative basics of cocktail mixing. However a new product launch from Bols, designed to improve accessibility to molecular mixology, indicates that this might be changing.

Published By Datamonitor
17 Aug 2011
CommentWire
CommentWire

Budweiser: new-look cans unlikely to reverse falling sales

The brewer has released a new - and seemingly more modern - Budweiser can design in an attempt to attract younger consumers and in doing so counter declining brand sales. However, against a backdrop of acute consumer price consciousness and shifting category taste preferences, it is doubtful that the redesign will have any significant, long-term impact on overall brand sales.

Published By Datamonitor
12 Aug 2011
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Wine now neck and neck with beer in the US

A US study released by Gallup in July 2011 has highlighted that consumers' preference for beer is in decline, with wine having increased in popularity, particularly among millennials. For the country's brewers, the question is how to re-engage beer with younger consumers.

Published By Datamonitor
05 Aug 2011
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Costco's continued expansion in Australia is good for the company and consumers

Costco has opened another two outlets in the country, which should be to the benefit of consumers seeking alternatives to Coles and Woolworths. With competition leading to lower prices, Costco should be able to differentiate itself based on its bulk offerings and focus on high-quality private labels.

Published By Datamonitor
05 Aug 2011
CommentWire
CommentWire

Carlsberg: new PET pack targets impulse sales

Carlsberg UK is to re-package Carlsberg Export in 500ml PET bottles in an exclusive launch for Sainsbury's Local stores. The company has identified untapped potential in chilled beer and is looking to build impulse sales. With technical problems relating to the packaging now having been addressed, Carlsberg is seeking to attract more casual buyers while retaining its premium status.

Published By Datamonitor
02 Aug 2011
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Summer seasonal packaging is a missed opportunity for the health and wellness category

Packaging design becomes a key brand differentiator at Christmas during the peak trading period. However, despite its potential, summer packaging has yet to take off to the same extent. Manufacturers of fast moving consumer goods and over-the-counter healthcare products in particular could benefit from more diverse seasonal packaging designs, although this should not jeopardize efficacy claims.

Published By Datamonitor
18 Jul 2011
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Expert View

Aperol: focusing on the UK for the next phase of expansion

Gruppo Campari is looking to establish its fast-growing Aperol brand in the UK. The company hopes to replicate its success in expanding the brand into the Austrian and German markets with a focus on the Aperol "Spritz" serve and establishing a strong presence in the on-trade. Datamonitor believes that its differentiated positioning leaves Aperol well placed to achieve success in the UK market.

Published By Datamonitor
14 Jul 2011
CommentWire
CommentWire

Alcohol and health: drinks manufacturers must look to strike a balance

Health has always been a tricky issue for the alcohol sector. Although drinking alcohol does have recognized health benefits, much of the discourse surrounding its consumption is negative. Utilizing new packaging formats which limit alcohol consumption may be successful in encouraging consumers to drink alcohol in moderation.

Published By Datamonitor
12 Jul 2011

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