Starbucks: taking coffee back to its roots

Starbucks' internationalization continues apace: it will open its first store in Mexico this year, followed by ambitious expansion throughout the Latin American region. But while coffee shop culture is said to be sweeping Latin America, it remains to be seen whether Starbucks' premium strategy can succeed while economic hardship is rife.

Published By Datamonitor

Wine marketing: player endorsements have a sporting chance

According to media reports, British wine consumers could soon be buying Diego Maradona branded wine should Argentine winemaker Raices de Agrelo find a UK distributor. Regardless of whether the firm does replicate its Americas offering in Europe, endorsing wine with iconic sports personalities could be a way of expanding the category's appeal.

Published By Datamonitor

Brazil set to be the next Mexico for food and beverage makers

Americans are already very familiar with Mexican foods and beverages. Salsa, tortillas and tacos for example have become woven into the fabric of America. But the quest for exotic ethnic food is one that thrives on novelty. Given the familiarity with Mexican products, flavors and tastes, is there an opening for other types of ethnic food?

Published By Datamonitor

New drinks review: coffee, but not as we know it

For decades consumers have been content to drink their tea and coffee in the traditional way; hot with milk, and with little variation from the traditional formulas. Now, however, manufacturers are keen to exploit the rise in demand for healthier alternatives, with Productscan Online reporting on a self-cooling ready-to-drink tea and a coffee made not with coffee beans, but with ramon nuts...

Published By Datamonitor

New drinks launches Nov-Jan: fruit drinks dominate new drink launches

Published By Datamonitor

Product claims: new drinks launches, Nov-Jan

Published By Datamonitor

Product claims: new drinks launches, Dec-Feb

Published By Datamonitor

New drinks launches Dec-Feb: positioning beer for added growth

Published By Datamonitor

New drinks review: intelligent design

A range of innovatively-designed packages have been reported by Productscan Online this month. Boisset America has presented a range of French wines in a Tetra Pak that almosr resembles a juice carton, while ShotPak packages its liqueurs in a tiny plastic pouch. Meanwhile, Coors has come up with a new way to keep beer cooler for longer, utilizing a label that stops hands from warming the beer...

Published By Datamonitor

Beer: top flavors in new products

Published By Datamonitor