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CommentWire
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The loss of the rugby sponsorship comes just days after South African Breweries unveiled a major corporate rebranding exercise. The brewer is keen to stress its South African heritage, and will be sponsoring the 'Great South Africans' television program to reinforce this message. It should prove a shrewd move, compensating effectively for its rugby defeat.
Published By Datamonitor
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14 Jul 2004 |
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ResearchWire
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Published By Datamonitor
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14 Nov 2005 |
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ResearchWire
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Published By Datamonitor
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04 Jan 2006 |
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CommentWire
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SABMiller has reported that its global beer sales grew by a lower-than-expected 1.8% in the third quarter. Nevertheless, the Anglo-South African brewer's far-reaching global business remains fundamentally sound as it retains a strong competitive advantage in developing markets.
Published By Datamonitor
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23 Jan 2006 |
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ResearchWire
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Published By Datamonitor
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10 Mar 2006 |
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ResearchWire
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Published By Datamonitor
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10 Mar 2006 |
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ResearchWire
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Published By Datamonitor
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12 Apr 2006 |
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ResearchWire
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Published By Datamonitor
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12 Apr 2006 |
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Expert View
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A range of innovatively-designed packages have been reported by Productscan Online this month. Boisset America has presented a range of French wines in a Tetra Pak that almosr resembles a juice carton, while ShotPak packages its liqueurs in a tiny plastic pouch. Meanwhile, Coors has come up with a new way to keep beer cooler for longer, utilizing a label that stops hands from warming the beer...
Published By Datamonitor
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24 Apr 2006 |
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ResearchWire
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Published By Datamonitor
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08 May 2006 |
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