10 trends to watch in new consumer packaged goods in 2013

The Mayan calendar may be kaput, but packaged goods makers haven't let that slow them down for 2013. A bevy of emerging trends ranging from products that put "safety first" and novel ways to "show you care" about social and environmental issues to foods and drinks that deliver multi-dimensional "3D flavor" are covered in Datamonitor Consumer's 10 Trends to Watch in Consumer Packaged Goods in 2013.

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Anheuser-Busch: high spirits may not pay off

Long Tail Libations, the new spirits company from Anheuser-Busch, has appeared at a time when Americans are increasingly keen to consume the innovative liqueurs it is promoting. However, given the significant scale and market knowledge advantages of the more established spirits players, Long Tail is most unlikely to become a cash cow for its parent.

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Britons splash the cash to be cool

A new study from Datamonitor has revealed that Britons are willing to pay a premium to be 'cool'. Image conscious consumers are increasingly seeking brands that support their lifestyles- with alcoholic drinks, fragrances and make-up the products most likely to have an impact on the 'cool' consumer.

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Britvic: Freekee tweenies

Identified as a new and growing market sector in the 1990s, 10-13 year olds are increasingly targeted with new products. These so-called tweenagers may not respond as enthusiastically as hoped, however. Understanding their aspirations while protecting adult brands will be a demanding task.

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Britvic: tweenagers prove elusive

Britvic's recently launched Freekee Soda soft drink faces a make or break summer period. With faltering sales three months into launch, Britvic is realizing the difficulties of appealing to young consumers. Despite their growing purchasing power, tweenagers are a difficult consumer group to crack.

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Cadbury-Schweppes: fighting fire with fizz

Cadbury-Schweppes' restructuring plan has generated funds for investment in marketing, research and development. The company's success in the US diet carbonated beverages markets has given it the impetus for greater focus on this segment. However, its reliance for success on an ailing brand such as 7-UP may prove a hindrance in this approach.

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Coca-Cola: Minute Maid targets the online juice consumer

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Consumer goods: store for war

Uncertainty about the increasingly likely US-led war on Iraq, together with continuing concerns over terrorism, are troubling consumers. This state of fear has repercussions on consumer purchasing behaviour, encouraging cutbacks on some products and the stockpiling of others.<BR />

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Diet Coke: keeping it real online

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Drinks: the Spanish and Italians drink out the most

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