Opinion on Beverages - Non-Alcoholic

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Type Product title / description Pub Price
Expert View
Expert View

Health craze will continue to drive food and drink industries

By 2009, the low carb trend will be but a distant memory for the food industry and consumers alike. Cholesterol-reducing products, meanwhile, are set for a boom in growth. These are the conclusions of a survey of 1,250 food and drinks industry executives from around the globe, conducted by Reuters Business Insight...

Published By Datamonitor
02 Nov 2004
CommentWire
CommentWire

Consumer goods: store for war

Uncertainty about the increasingly likely US-led war on Iraq, together with continuing concerns over terrorism, are troubling consumers. This state of fear has repercussions on consumer purchasing behaviour, encouraging cutbacks on some products and the stockpiling of others.<BR />

Published By Datamonitor
11 Mar 2003
CommentWire
CommentWire

Mecca-Cola: the cola with a conscience

Mecca-Cola has seen rapidly growing sales as it rides the worldwide anti-capitalist backlash. With an ethical reputation that goes beyond its core Muslim market, its sponsorship of the anti-war protests in London placed Mecca-Cola on the world stage and at the same time highlighted the growing market for products of its ilk.

Published By Datamonitor
18 Feb 2003
CommentWire
CommentWire

Britvic: Freekee tweenies

Identified as a new and growing market sector in the 1990s, 10-13 year olds are increasingly targeted with new products. These so-called tweenagers may not respond as enthusiastically as hoped, however. Understanding their aspirations while protecting adult brands will be a demanding task.

Published By Datamonitor
11 Feb 2003
ResearchWire
ResearchWire

Drinks: the Spanish and Italians drink out the most

Published By Datamonitor
21 May 2002
Expert View
Expert View

Manufacturers need to change sports nutrition's image to benefit from "fresh" and "natural" claims

To capitalize on the growing market for sports nutrition, manufacturers must explore ways to align with the growing demand for fresh and "natural" products among mainstream consumer groups.

Published By Datamonitor
12 Mar 2013
CommentWire
CommentWire

Anheuser-Busch: high spirits may not pay off

Long Tail Libations, the new spirits company from Anheuser-Busch, has appeared at a time when Americans are increasingly keen to consume the innovative liqueurs it is promoting. However, given the significant scale and market knowledge advantages of the more established spirits players, Long Tail is most unlikely to become a cash cow for its parent.

Published By Datamonitor
08 Nov 2005
CommentWire
CommentWire

Cadbury-Schweppes: fighting fire with fizz

Cadbury-Schweppes' restructuring plan has generated funds for investment in marketing, research and development. The company's success in the US diet carbonated beverages markets has given it the impetus for greater focus on this segment. However, its reliance for success on an ailing brand such as 7-UP may prove a hindrance in this approach.

Published By Datamonitor
24 Feb 2005
Expert View
Expert View

Britons splash the cash to be cool

A new study from Datamonitor has revealed that Britons are willing to pay a premium to be 'cool'. Image conscious consumers are increasingly seeking brands that support their lifestyles- with alcoholic drinks, fragrances and make-up the products most likely to have an impact on the 'cool' consumer.

Published By Datamonitor
21 Feb 2005
CommentWire
CommentWire

Coca-Cola: Minute Maid targets the online juice consumer

Published By Datamonitor
09 May 2001

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