Opinion on Consumer Packaged Goods

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Type Product title / description Pub Price
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PLA Innovation of the Week: bottled water with the taste and health boost of yogurt

Yogurt in drink form tends to have a thick, milkshake-like consistency that is satisfying and filling, but not necessarily refreshing. However, Suntory Minami Alps yogurt-flavored water has the tart taste of yogurt, but is transparent and aims to be as refreshing as plain water is. New in Japan, this product is the Datamonitor Consumer Product Launch Analytics innovation of the week.

Published By Datamonitor
24 Jun 2015
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FDA artificial trans fat ruling: time for a simpler solution?

The FDA has ruled artificial trans fat to be "generally not recognized as safe," meaning that those who currently use it in their products now have an obvious, urgent need to reformulate to meet the deadline of three years to eradicate it completely. Leaving the issue of sourcing to one side for a moment, however, this also raises the question: which types of fat are Americans more receptive to?

Published By Datamonitor
18 Jun 2015
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Functional food and drinks: "fortified" claims missing the target?

The "noughties" was very much the decade in which functional food rose to prominence. Subtle shifts in formulation and marketing began to emphasize what was added rather than reduced. Conventional wisdom is that consumers cannot get enough of fortification, but is that really the case?

Published By Datamonitor
16 Jun 2015
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PLA Innovation of the Week: a new edible tea that crosses the food-beverage divide

Tea is a great pick-me-up, but sometimes you want something that provides a little bit more than that to avoid mid-meal snacking. Xiangpiaopiao black rice and coconut milk tea does so with a new "edible beverage" that mixes chewable black rice pieces with coconut milk tea. New in China, this product is the Datamonitor Consumer Product Launch Analytics innovation of the week.

Published By Datamonitor
15 Jun 2015
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New tools to defuse the explosion of choice in wine

One would be hard pressed to find a fast-moving consumer goods category offering more choice than wine. Wine-Searcher, an online wine database, lists more than 7 million products. The combination of different grape varieties, wine-growing countries and regions, vintages, and wine styles nearly guarantees confusion and complexity. However, promising tools offer new ways to cut through the clutter.

Published By Datamonitor
12 Jun 2015
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PLA Innovation of the Week: bold new ballpark-inspired taste for frozen pizza

Bratwurst is a type of German pork sausage that is especially popular in the Midwest region of the US, where it is often served as an alternative to hotdogs at ballparks. Inspired by this, Tombstone limited-edition bratwurst pizza brings bratwurst and brown mustard to frozen pizza for the first time. New in the US, it is the Datamonitor Consumer Product Launch Analytics innovation of the week.

Published By Datamonitor
09 Jun 2015
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PLA Innovation of the Week: onion rings go bold with flavor inspiration from craft beer

Craft beer has revolutionized the beer market. Now it is starting to impact the food industry. McCain craft-beer-battered onion rings introduce the bold flavor of craft beer to onion rings with a product made with American pale ale. New in the US, this product is the Datamonitor Consumer Product Launch Analytics innovation of the week.

Published By Datamonitor
04 Jun 2015
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Seniors: dispelling age stereotypes and effectively targeting this expanding demographic

Mature consumers represent an incredibly high potential yet under-engaged market for global brands, particularly given that this demographic is growing and will represent a significant portion of the population in the foreseeable future.

Published By Datamonitor
03 Jun 2015
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Superfoods muscling into the skincare segment

First gaining attention for their apparent health benefits, superfoods could be a marketing dream for the skincare sector. Hoping that the perception of these "miracle foods" will add some luster to skincare sales, touting products rich in "natural" vitamins and minerals that can penetrate the skin has unlimited potential in captivating the minds of health-conscious consumers.

Published By Datamonitor
03 Jun 2015
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Packaging Innovation of the Month: Nisshin shakes up the flour market

Paper or plastic film bags are usually the go-to format around the world for packaging flour, but on the whole these are not exactly consumer-friendly, or even product-friendly for that matter. With its new pack format for cooking flour, Nisshin Foods in Japan has bucked the trend and decided that a PET shaker jar is the way to go in providing consumers with a convenient, user-friendly pack.

Published By Datamonitor
02 Jun 2015

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