Opinion on Consumer Packaged Goods

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Type Product title / description Pub Price
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PLA Innovation of the Week: a make-up remover pad that does more than just remove make-up

Make-up remover pads are a necessary but unexciting part of a beauty routine. What if a make-up remover pad could actually enhance beauty with new functional benefits, however? That is the premise behind Cotton Sound Argento Double Face Maxi Dischetti. New in Italy, it is the Datamonitor Consumer Product Launch Analytics innovation of the week.

Published By Datamonitor
27 Jul 2015
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PLA Innovation of the Week: a breakthrough innovation to end nail-biting

Nail-biting is a bad habit that can be hard to break. New Raylex Naegelbeissen Stoppen has a bitter grapefruit-peel taste to discourage nail-biting while helping nails recover with vitamins H and B8. A companion smartphone app provides support, tracking progress and reminding one to re-apply Raylex. New in Austria, it is the Datamonitor Consumer Product Launch Analytics innovation of the week.

Published By Datamonitor
21 Jul 2015
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The clear soft drink trend is back

Don't look now, but one of the most memorable and controversial trends in soft drinks from the 1980s and 1990s - clear soft drinks - is staging a comeback. What is more, some of the iconic clear soft drinks of the period, including Original New York Seltzer, Clearly Canadian, and maybe even Crystal Pepsi, are leading the charge.

Published By Datamonitor
17 Jul 2015
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Hairy beauty: what implications does the recent "armpit hair trend" have for personal care brands?

Currently there is a heated debate online going on about the so-called "armpit hair trend": while men are keen to keep themselves baby smooth, women are trying to challenge characteristics of traditional femininity, one of which being hairless armpits, by growing underarm hair.

Published By Datamonitor
13 Jul 2015
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PLA Innovation of the Week: flowers for breakfast - a colorful new way to start the day

Flowers are more than just nice to look at. Many are edible, although perhaps few consumers know that. This may change with the introduction of Seriously Floral flower petal muesli from Waitrose, a mix of oats, barley, and toasted wheat flakes with flecks of rose, marigold, and cornflower petals. New in the UK, this is the Datamonitor Consumer Product Launch Analytics innovation of the week.

Published By Datamonitor
07 Jul 2015
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Packaging Innovation of the Month: reseal tape keeps the crunch in Ryvita

As the name implies, crispbread should be crispy and crunchy, but all too often one returns to an opened pack to find that the product is stale. Food waste has become a big concern in recent years and, with packaging playing a significant role in helping to maintain product freshness and reduce wastage, the introduction to the UK of a resealable flow-wrap format for Ryvita crispbread is timely.

Published By Datamonitor
01 Jul 2015
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PLA Innovation of the Week: mushrooms give a health boost to a chocolate bar

Move over superfruits. Step aside ancient grains. The next great iconic health ingredient may be mushrooms. Hifas da Terra cordyceps and pollen chocolate is a 56% cocoa chocolate bar that combines the perceived benefits of raw chocolate with cordyceps mushrooms and organic pollen. New in Spain and the UK, this product is the Datamonitor Consumer Product Launch Analytics innovation of the week.

Published By Datamonitor
01 Jul 2015
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PLA Innovation of the Week: bottled water with the taste and health boost of yogurt

Yogurt in drink form tends to have a thick, milkshake-like consistency that is satisfying and filling, but not necessarily refreshing. However, Suntory Minami Alps yogurt-flavored water has the tart taste of yogurt, but is transparent and aims to be as refreshing as plain water is. New in Japan, this product is the Datamonitor Consumer Product Launch Analytics innovation of the week.

Published By Datamonitor
24 Jun 2015
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FDA artificial trans fat ruling: time for a simpler solution?

The FDA has ruled artificial trans fat to be "generally not recognized as safe," meaning that those who currently use it in their products now have an obvious, urgent need to reformulate to meet the deadline of three years to eradicate it completely. Leaving the issue of sourcing to one side for a moment, however, this also raises the question: which types of fat are Americans more receptive to?

Published By Datamonitor
18 Jun 2015
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Functional food and drinks: "fortified" claims missing the target?

The "noughties" was very much the decade in which functional food rose to prominence. Subtle shifts in formulation and marketing began to emphasize what was added rather than reduced. Conventional wisdom is that consumers cannot get enough of fortification, but is that really the case?

Published By Datamonitor
16 Jun 2015

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