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A key lesson from the 2013 IFE trade show in London is that nothing is too commonplace to be premiumized. However, this insight comes not from the thousands of new products being exhibited, but from an intriguing comment by celebrity chef Cyrus Todiwala.
Published By Datamonitor
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25 Mar 2013 |
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The concept of a veil is synonymous with weddings, but what if you could wear a veil around the face to block pollen and prevent hay fever? Now you can, with new Fumakilla Allershut Pollen Face Spray, a product that prevents pollen from sticking to the nose and eyes. New in Japan, this product is the innovation of the week from Datamonitor Consumer's Product Launch Analytics.
Published By Datamonitor
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25 Mar 2013 |
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It seems like just yesterday that superfruits were hailed as the hot new trend within the consumer packaged goods marketplace. Lately, however, superfruits are looking a little less super: product launches are falling far short of previous high levels, indicating that interest in the superfruit concept has cooled considerably.
Published By Datamonitor
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25 Mar 2013 |
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Expert View
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Ready-to-drink cocktails sometimes fall short of the fresh flavor of a bartender-prepared mixed drink. The freshness gap may be closing, though, thanks to Todd's Push & Chill Cocktail, a unique mixed drink featuring an inner pouch that keeps the fruit blend ingredients fresh until consumption. New in Germany, this is the innovation of the week from Datamonitor Consumer's Product Launch Analytics.
Published By Datamonitor
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18 Mar 2013 |
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Product Launch Analytics has recently recorded what could be considered a radical alternative to conventional artificial and natural sweeteners. Miracle Frooties miracle fruit tablets are said to be made of a "tropical fruit that temporarily changes your sense of taste and makes sour or bitter foods and drinks taste sweet."
Published By Datamonitor
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14 Mar 2013 |
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In this month's summary of recent launches from the personal care industry, fashion is emerging as a key driving force in product innovation. In make-up, an eyeliner that mimics a hair pin has been launched in Germany, while a mascara in France is drawing on the appeal of casino glamor. Meanwhile, in oral care, a new "gold" toothpaste is promising an instant "Hollywood look."
Published By Datamonitor
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12 Mar 2013 |
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A technology-led innovation that takes ground coffee and reforms it into novel "energy beans" features in this month's rundown of the latest food launches. Meanwhile, interest in Mediterranean foods shows no sign of letting up in the US, with the launch of an unusual blend of Greek yogurt and hummus, and classic cuisine is influencing innovation in the desserts category in France.
Published By Datamonitor
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12 Mar 2013 |
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Expert View
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In this month's rundown of the latest innovation highlights from the household goods industry, drinking straws are being repositioned for an adult audience with a launch that is designed specifically to eliminate the stains caused by drinking red wine. Meanwhile, technology-oriented design and branding is influencing categories from kitchen cleaners to air fresheners.
Published By Datamonitor
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12 Mar 2013 |
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To capitalize on the growing market for sports nutrition, manufacturers must explore ways to align with the growing demand for fresh and "natural" products among mainstream consumer groups.
Published By Datamonitor
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12 Mar 2013 |
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Vodka continues to be the innovation pacesetter in the spirits market, with unusual milk-based formulations and "oil barrel" packaging headlining this month's rundown of the latest novel drinks launches. In other news, chocolate and spice flavors are making an appearance in carbonates and wine, respectively, and fruit drinks are looking to new ingredients and bold pack design to stand out.
Published By Datamonitor
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12 Mar 2013 |
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