Opinion on Consumer Packaged Goods

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Type Product title / description Pub Price
Expert View
Expert View

Unilever shows growth in 2010 through innovation and marketing, despite intense competition

In spite of sluggish market conditions and intense competition, Unilever has posted some of its best ever results in 2010. Unilever volume growth rose 5.8% during the year, driven by intensive product innovation, significantly increased marketing spend, and its development of winning category positions in new emerging markets. It now faces the challenge of a squeeze on profit margins in 2011.

Published By Datamonitor
04 Feb 2011
CommentWire
CommentWire

Unilever/Decaux: outdoor exposure

Unilever, the world's biggest advertiser, is looking to increase billboard advertising to sell its products in Europe. While many companies are turning to the Internet and other high-tech mediums, Unilever is taking a different road. Its strategy could be successful, although high spending and high exposure do not guarantee a result unless the campaigns themselves are strong.

Published By Datamonitor
05 Apr 2002
CommentWire
CommentWire

Unilever/Terra Lycos: marketing today, eCommerce tomorrow?

Published By Datamonitor
11 May 2001
CommentWire
CommentWire

Unilever: Birds Eye fishes for new fingers

Published By Datamonitor
10 Oct 2001
CommentWire
CommentWire

Unilever: brand shake-out may lose the regional touch

Published By Datamonitor
28 Sep 2000
CommentWire
CommentWire

Unilever: butter wars spread to the web

Unilever will eschew the TV screen and head to the web to launch a new ad campaign for the spray bottle version of I Can't Believe It's Not Butter. While the brand may not initially seem an obvious candidate for such a viral marketing push, Unilever has chosen an advertising partner with a proven track record, and research suggests female consumers are particularly receptive to viral marketing.

Published By Datamonitor
28 Jul 2005
CommentWire
CommentWire

Unilever: clearing the way

Published By Datamonitor
04 Jun 2001
CommentWire
CommentWire

Unilever: coming into the spotlight

The Unilever name may soon come out from the shadows and into the consumer world, as top management considers using it on some top-selling products. As Unilever continues to rationalize its brand portfolio, this move would bind the brands together to create a single identity. However, there is the potential to dull down carefully built brand values among some of their products.

Published By Datamonitor
11 Jun 2002
CommentWire
CommentWire

Unilever: continuing the cull

Published By Datamonitor
06 Oct 2000
CommentWire
CommentWire

Unilever: cutting into the razor market

Published By Datamonitor
11 Sep 2000

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