Opinion on Consumer Packaged Goods

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Type Product title / description Pub Price
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Product Launch Analytics Innovation of the Week: a brand new way to enjoy granola - in soup

In Asia, consumers are less likely to eat cereal for breakfast than soup or fish. New Nagatanien Soup De Taberu Granola ("Granola to Eat with Soup") takes a popular Western breakfast favorite and adapts it for Asian tastes with granola in an instant soup for breakfast or lunch. New in Japan, this product is the Datamonitor Consumer Product Launch Analytics innovation of the week.

Published By Datamonitor
04 Mar 2015
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Forget craft beer; brewers go crazy over flavored malt "cocktails"

The beer industry's obsession with craft beer may have hit a peak of sorts with AB InBev's snarky Super Bowl ad mocking craft beer lovers as soft and undeserving of "brewed the hard way" beer like Budweiser. Controversy aside, large brewers now seem to be looking beyond craft beer as the next great growth opportunity by embracing new flavored malt beverages in cocktail-inspired flavors.

Published By Datamonitor
04 Mar 2015
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Kirin Brewery displays its strategic failure: misjudging consumer trends

Japan's beer overall market has been shrinking for over a decade. Beer-makers in Japan have been facing great struggles to rekindle sales. At the beginning of 2015, major firms released their 2014 results, showing how strategic decisions made clear differences to growth. Kirin Brewery's results were not impressive, and look to have been caused by mistakes in its promotional and product focus.

Published By Datamonitor
02 Mar 2015
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Three influential factors that are driving the growth of flexible packaging

Flexibles-based packaging is showing growth and diversity in applications in what appears to be all markets worldwide. Sustainability is the main driver (flexibles are typically lighter than other comparable formats), although the recyclability of flexibles is under scrutiny. Regardless, there is a step change in its many constructions that is underway this decade that is worth reflecting upon.

Published By Datamonitor
02 Mar 2015
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Packaging Innovation of the Month: Tiger Tiger shows a simple pouch can change its stripes

In its most basic guise, the flexible pouch can sometimes be regarded as a commodity format and in some product sectors it is still seen as a rather budget option or perhaps used primarily as a refill pack. With a little attention to styling and decoration, however, it can become an attractive piece of packaging with real consumer appeal.

Published By Datamonitor
27 Feb 2015
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PLA Innovation of the Week: a plastic bag designed especially for wrap sandwiches

Wrap sandwiches are an increasingly popular food option, but their dimensions - long and skinny - are not well suited to existing plastic sandwich bags. New Hercules ClickZip wrap bags are specially designed for wrap sandwiches, offering a snug fit and claimed to keep wraps fresher for longer. New in Australia, this is the Datamonitor Consumer Product Launch Analytics innovation of the week.

Published By Datamonitor
23 Feb 2015
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Nestle hopes for naturally sweet success, but reformulation is risky

Nestle has announced that it is to remove artificial ingredients from its chocolate and confectionery ranges in the US by the end of 2015, but is the "natural" approach really what consumers want?

Published By Datamonitor
23 Feb 2015
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The impact of the new EU food regulation

The new EU regulation on food information to consumers has arrived, setting out tiered levels of responsibility for food businesses depending on their position in the supply chain. The new text entered into force on 13 December 2014 and affects any food business operator supplying food to the final consumer, including food delivered by mass caterers.

Published By Datamonitor
18 Feb 2015
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PLA Innovation of the Week: a fruity dessert that takes the sacrifice out of dieting

The new Prolavia dietary supplement is the opposite of most weight-loss products and programs, intended to turn the act of losing weight into something pleasurable with a "dessert replacement" said to tweak gut flora, fat absorption, and carbohydrate metabolism to jumpstart the weight-loss process. New in Poland, it is the Datamonitor Consumer Product Launch Analytics innovation of the week.

Published By Datamonitor
16 Feb 2015
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PLA Innovation of the Week: a new product that turns a cupcake into a lava cake

Why should lava cakes and jelly donuts have all the fun? Now there is a way to make cupcakes more like these tasty baked goods with Dr Oetker Surprise Inside Cupcake Centres, a gooey liquid filling that is injected into the center of a cupcake just after baking for a flavor surprise. New in the UK, it is the Datamonitor Consumer Product Launch Analytics innovation of the week.

Published By Datamonitor
09 Feb 2015

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