Opinion on Consumer Packaged Goods

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Type Product title / description Pub Price
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New personal care review: lip make-up tubes go "natural"

In this month's rundown of the latest innovative launches from the personal care industry, the issue of packaging sustainability is being brought into sharper focus with a new lip balm tube made from compostable board. Meanwhile, coconut water remains prominent, appearing in new lip gloss and hand wash launches, and a lobster hormone is the unlikely inspiration for a new body sculpting lotion.

Published By Datamonitor
21 May 2013
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PLA Functional Innovation of the Month: "Paleo" lifestyle moves to the drinks sector

A new "superfruit" drink has recently been recorded by Product Launch Analytics, said to be aimed at those on the "Paleolithic diet." The Amara-branded Raw Superfruit Hydration Energy Drink has been reformulated and repositioned by Amara Beverage Company after formerly being marketed as a detox and recovery product.

Published By Datamonitor
21 May 2013
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New food review: tea and coffee find themselves in a jam

This month's rundown of the latest launches from the food industry looks at how hot drinks are beginning to inspire preserve manufacturers, with a line of tea-infused jams and a sweet spread based on coffee beans making their debut in Europe. Elsewhere, contrasting flavor sensations continue to prove popular, while a US baby food producer is taking a novel approach to the issue of packaging waste.

Published By Datamonitor
21 May 2013
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PLA Innovation of the Week: a fire roasted pasta that revives an ancient Italian tradition

A largely forgotten Southern Italian tradition involves collecting burnt wheat after harvest. What is old is new again with PPURA Fire Roasted Pasta, which is made from fire roasted wheat. New in Europe, with markets including Switzerland and Austria, it is the innovation of the week from Datamonitor Consumer's Product Launch Analytics.

Published By Datamonitor
20 May 2013
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PLA Innovation of the Week: a milkshake that changes its taste and texture with each shake

The more you shake new Nestle FAST Suflair Shake, the creamier this aerated chocolate-flavored milkshake tastes. Shaking the beverage produces increasingly finer bubbles, giving this drink a smoother and creamier taste and texture. New in Brazil, it is the innovation of the week from Datamonitor Consumer's Product Launch Analytics.

Published By Datamonitor
14 May 2013
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How personal care brands are now targeting the young(er) demographic

Kids' cosmetics is a largely untapped segment and represents a "quick win" for many personal care brands, as it requires minimal change in the formulation of their products and only a slight adaptation of their marketing strategies to win over kids as well as parents.

Published By Datamonitor
08 May 2013
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PLA Innovation of the Week: a new toothpaste that helps you to lose weight by making food taste bad

What if losing weight was as easy as brushing teeth? Now it is with Dietifricio Weight-Loss Toothpaste, which not only whitens teeth and keeps gums healthy, but produces a bitter aftertaste to make foods - especially high sugar foods - taste less appetizing. New in Italy, it is the innovation of the week from Datamonitor Consumer's Product Launch Analytics.

Published By Datamonitor
08 May 2013
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PLA Innovation of the Week: a new chilled ready meal for after-sports recovery

Hoping to capitalize on the importance of the post-exercise period for protein consumption, Fleury Michon's Vraiment Sport ready meal is a new chilled macaroni pasta meal with chicken breast that is packed with protein and is marketed as an "after-sports" product. New in France, it is the innovation of the week from Datamonitor Consumer's Product Launch Analytics.

Published By Datamonitor
02 May 2013
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"Got Milk?" Non-dairy milk options explode worldwide

Dairy milk producers have been fighting a losing battle against categories such as carbonated soft drinks for the better part of a half century, with milk consumption in the US alone dropping over one third since the 1970s. Lately, however, some of the stiffest competition for dairy milk has come from within the milk category itself, with a host of new non-dairy options.

Published By Datamonitor
02 May 2013
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Packaging Innovation of the Month: sustainable and consumer-friendly

Sustainability and a reduction in the use of plastics-based materials continue to grow in importance on the packaging agenda, and Japan's highly sophisticated packaging industry has often been a major innovator in developments within this field. Indeed, this month's top packaging innovation accolade goes to Yamasa Shoyu's new pack format for its Sendo no Itteki soy sauce brand.

Published By Datamonitor
29 Apr 2013

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