10 trends to watch in new consumer packaged goods in 2013

The Mayan calendar may be kaput, but packaged goods makers haven't let that slow them down for 2013. A bevy of emerging trends ranging from products that put "safety first" and novel ways to "show you care" about social and environmental issues to foods and drinks that deliver multi-dimensional "3D flavor" are covered in Datamonitor Consumer's 10 Trends to Watch in Consumer Packaged Goods in 2013.

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Anheuser-Busch: high spirits may not pay off

Long Tail Libations, the new spirits company from Anheuser-Busch, has appeared at a time when Americans are increasingly keen to consume the innovative liqueurs it is promoting. However, given the significant scale and market knowledge advantages of the more established spirits players, Long Tail is most unlikely to become a cash cow for its parent.

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Asda: focus on value drives growth

Asda delivered an impressive 12th successive quarter of market out-performance in Q1 2009, with like-for-like sales increasing by 8.4%. While Asda's strong price proposition is attractive to the current frugal consumer, therefore boosting growth, the retailer must continue to improve its quality perception to ensure that this performance is maintained in the long term.

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Beer sales are still suffering from a recessionary hangover

Data released by the British Beer & Pub Association in October 2010 show that beer sales in the three months to the end of September were down by 10% compared to the same period last year. This is the worst quarterly rate of decline since the association's records began. Evidently consumers are still harboring a recessionary mindset, which is affecting even affordable luxuries such as beer.

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Boys will be boys? More male consumers embrace feminine values

As gender roles continue to blur, the personal care industry could benefit as more men take an active interest in their appearance. Datamonitor research has highlighted some of the key 'megatrends' based on changing consumer values, with gender complexity at the forefront of the issues for personal care players to confront.

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Breakfast: skipped 30% of the time in the UK

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Britons splash the cash to be cool

A new study from Datamonitor has revealed that Britons are willing to pay a premium to be 'cool'. Image conscious consumers are increasingly seeking brands that support their lifestyles- with alcoholic drinks, fragrances and make-up the products most likely to have an impact on the 'cool' consumer.

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Britvic: Freekee tweenies

Identified as a new and growing market sector in the 1990s, 10-13 year olds are increasingly targeted with new products. These so-called tweenagers may not respond as enthusiastically as hoped, however. Understanding their aspirations while protecting adult brands will be a demanding task.

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Britvic: tweenagers prove elusive

Britvic's recently launched Freekee Soda soft drink faces a make or break summer period. With faltering sales three months into launch, Britvic is realizing the difficulties of appealing to young consumers. Despite their growing purchasing power, tweenagers are a difficult consumer group to crack.

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Buffalo Grill: mad cow show

Of the four people to have contracted the human form of mad cow disease in France so far, two have died. Both were regular customers of steakhouse chain Buffalo Grill. Allegations that the chain served British beef while it was banned in France have made headlines around Europe. The case once again highlights public concern and skepticism over food safety.

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